About the Role
You'll own product launches, end to end.
That means the positioning brief, the plan, the dates, the cross-functional pull, and the honest read on how it performed after it shipped. You write the brief. The writing team takes it into product copy, lifecycle, and campaign surfaces. You keep the story straight across all of it.
You won't be inventing a voice. We have a brand canon and writing guidelines, and they're specific. Your job is to apply them well across markets that don't behave the same way.
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What You'll Do
- Run launches end to end. Brief, plan, dates, ship, post-launch read.
- Decide which releases get a full launch and which get a line in the changelog. Hold that bar when someone senior disagrees.
- Write the positioning brief and message hierarchy, then stay with it through to shipped copy with the writing team.
- Keep one plan and one set of dates across product, design, writing, growth, data, support, and the country leads.
- Coordinate across marketing, global marketing, CRM, lifecycle and performance teams to optimize product launch.
- Work with country leads on what actually moves someone in Karachi, Dhaka, Dubai, and Jakarta, etc. One voice. Local truth.
- Brief support, community, and country teams before launch day so they can answer accurately on day one.
- Set the success metric before the launch. Report it after. Say so when it missed.
- Track the competitive set locally and globally, and bring it into launch decisions while they're still open.
Must Have
- 6+ years in product marketing, including consumer fintech, crypto, payments, or investing.
- Launches you owned yourself. Bring two and the numbers behind them.
- Real writing ability. We'll read copy you wrote, not campaigns you approved.
- Comfort working inside someone else's voice system and making it better from inside it.
- You pull your own data. We use Metabase and Mixpane.
- You've shipped in more than one country and can say what changed between them.
- You move without a large team behind you.
Nice to Have
- Urdu, Bangla, or Bahasa Indonesia.
- Launches in emerging markets.
- Gold, remittances, or card products.
What We Offer
- Ownership from day one. High-trust, high-ownership culture where you get room to act like an owner and the support to raise the bar.
- Competitive pay, benchmarked across our markets and reviewed as you grow.
- A real path forward through Grow with the company (#GwF), our L1–L7 progression framework with both IC and Manager tracks.
- Global exposure working alongside a team spread across seven markets, solving problems that matter for emerging economies.
- Learning and development support to keep growing your craft.
