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About the Role
Are you ready to lead regional commercial performance and build high-impact sales partnerships that accelerate revenue growth? This role is central to leading sales activity across the region and ensuring commercial operations align with our strategic objectives. It plays a crucial part in delivering budget, growing market share, and strengthening customer reach through a modern distribution approach.
A core part of the role is developing and executing the regional sales plan, with clear priorities, revenue targets, cost of sales goals, and measurable performance indicators. Close attention to market performance will help shape timely actions that improve results and sharpen commercial focus.
Working closely with head office teams, the position oversees distribution and sales partners, including General Sales Agents (GSAs), to ensure strong execution across the market. The role also drives premium revenue, digital channel growth, and high-yield segment performance through focused regional sales activity.
With responsibility for regional budgeting and resource planning, this position ensures disciplined cost control and effective use of commercial investment. It also supports tariff and schedule recommendations by identifying market opportunities, competitor activity, and performance trends.
As the senior sales representative in the region, the role leads key external relationships with government stakeholders, travel agents, and commercial partners. Strong leadership across the regional team is equally important, creating an environment where people are supported, developed, and aligned behind shared goals. This is an opportunity to lead regional commercial strategy with visible market impact and help shape how our sales ambition comes to life across a critical growth market.
About You
Degree qualified, you will demonstrate a minimum of 10 years of experience in sales and marketing, including at least 5 years in a regional, country, or territory management role. Your background includes strong knowledge of airline commercial operations, major airline business processes, and modern distribution technology. You will bring excellent people leadership, senior stakeholder management, commercial acumen, analytical strength, and the ability to drive results in a fast-paced, culturally diverse environment. This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within the company.
