About the Role
This position is responsible for driving sales growth, market expansion, and customer engagement across the Middle East and North Africa (MENA) region. The primary focus is on identifying, developing, and converting business opportunities within the company portfolio while supporting strategic customer relationships and regional growth initiatives.
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Job Responsibilities
Sales & Business Development
- Drive order intake growth across assigned MENA countries and customer accounts
- Identify and develop new business opportunities within drilling contractors, operators, and strategic industry partners
- Expand the company’s footprint across drilling equipment, well control, automated pipe handling systems, RCD, aftermarket services, and related upstream technologies
- Develop and maintain a healthy pipeline of opportunities aligned with regional growth objectives
- Build and execute account development plans for key customers and strategic opportunities
- Support long-term business development initiatives and market penetration strategies
Customer Relationship Management
- Establish and maintain strong relationships with customer stakeholders across Engineering, Operations, Procurement, Maintenance, and Executive Management levels
- Act as the primary commercial focal point for assigned customers and opportunities
- Support resolution of commercial, contractual, and delivery-related issues
- Conduct customer visits, technical presentations, workshops, and business reviews
- Promote the company technologies and value propositions across the region
Pipeline & CRM Management
- Maintain accurate opportunity management within Salesforce CRM
- Ensure all opportunities are properly qualified, documented, and updated
- Provide accurate monthly, quarterly, and annual forecasts
- Monitor opportunity progression and implement actions to improve win probability
- Support regional budget planning and forecasting processes
Commercial Leadership & Negotiations
- Prepare business cases, commercial evaluations, and opportunity assessments for management review
- Lead commercial negotiations in accordance with company policies and authority limits
- Support pricing strategy development and approval processes
- Coordinate contract reviews and commercial risk assessments
- Ensure compliance with company commercial governance requirements
Market Intelligence & Strategic Development
- Monitor market trends, competitor activity, customer spending plans, and drilling market developments
- Identify emerging opportunities within both land and offshore drilling sectors
- Provide structured market intelligence to regional leadership and product management teams
- Support development of regional growth strategies and market-entry initiatives
Cross-Functional Collaboration
- Coordinate closely with Engineering, Operations, Projects, Supply Chain, Finance, and Legal teams
- Support bid preparation, tender submissions, and customer proposals
- Ensure customer requirements are effectively communicated internally
- Support successful project handover from sales to execution teams
- Participate in commercial reviews, risk assessments, and management approval processes
Industry Representation
- Represent the company at industry events, conferences, exhibitions, and customer forums
- Promote the company technologies and capabilities throughout the MENA region
- Strengthen the company brand recognition and market positioning
Required Qualifications
Education: Bachelor’s degree in Engineering or a relevant technical discipline
Experience: Minimum 10 years of experience within the oil and gas industry. Proven experience in sales and business development across the Middle East and North Africa region. Strong OEM background within Drilling Equipment & Well Control technologies. Demonstrated experience with drilling equipment, top drives, drawworks, mud pumps, automated pipe handling systems, and well control equipment. Strong understanding of land and offshore drilling operations. Experience working directly with drilling contractors, rig operators, and national oil companies. Proven track record of delivering sales growth and managing complex commercial opportunities. Experience preparing commercial proposals, business cases, and contract negotiations.
Skills and Abilities: Strong commercial and business development capability. Excellent understanding of drilling equipment and drilling operations. Strong technical presentation and customer engagement skills. Advanced Salesforce CRM proficiency. Strategic thinking with strong commercial and financial acumen. Strong negotiation and influencing skills. Ability to manage multiple opportunities across diverse markets. High level of accountability, integrity, and professionalism. Strong communication skills across multicultural environments. Willingness to travel extensively throughout the MENA region.
