About the Role
This position is responsible for proactively soliciting business with significant revenue potential, focusing on large group events or other customer segments. The individual will work to actively up-sell business opportunities to maximize revenue for individual properties, aligning customer profiles with the appropriate products, and achieving both personal and team revenue goals. Proper and timely business turnover is key to ensuring service delivery meets brand standards while creating opportunities to grow the account base through customer interactions.
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Candidate Profile
Education and Experience
Required:
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 5 years’ experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years of experience in sales and marketing or related professional area.
Core Work Activities
Understanding Market Opportunities and Driving Revenue
- Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
- Partners with counterparts to effectively manage business opportunities.
- Responds to and manages larger and more complex incoming opportunities for the property.
- Identifies, qualifies, and solicits new business to achieve personal and property revenue goals.
- Focuses efforts on accounts with significant potential sales revenue.
- Develops effective sales plans and actions.
- Works with partners to develop creative ideas and proposals for events.
- Maximizes revenue by upselling packages.
- Understands the overall market, competitors’ strengths and weaknesses, economic trends, supply and demand, etc. and knows how to sell against them.
- Closes the best opportunities based on market conditions and individual property needs.
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Handles complex business with significant revenue potential as well as substantial customer expectations.
Building Successful Relationships
- Builds and strengthens relationships with existing and new customers to enable future bookings through sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within the community to strengthen and expand customer base for sales opportunities.
- Provides excellent customer sales service in order to grow share of the account.
- Manages and develops relationships with key internal and external stakeholders.
Additional Responsibilities
- Utilizes intranet for resources, templates, and information.
- Participates in site visits.
- Develops and facilitates execution of contracts as required.
- Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
- Executes brand’s Customer Service Standards and property’s Brand Standards through the sales process.
Benefits and Work Environment
At the company, we are dedicated to fostering an inclusive environment that celebrates the diverse backgrounds of our associates. We value each individual’s unique talents and believe our greatest strength lies in the rich blend of culture, talent, and experiences.
Joining the company means being part of a portfolio of brands, where you can empower your purpose, belong to an amazing global team, and thrive in an environment that promotes service from the heart.
We strive to create a workplace that inspires and challenges you, making you proud to come to work every day.
