Senior SMM Specialist

About the Job
We're looking for a highly creative, data-driven, and results-oriented Senior SMM Specialist. As a proactive and autonomous self-starter, you'll be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience.
This role requires a passion for the Web3 ecosystem and a deep understanding of its core components, including blockchain, decentralized finance (DeFi), NFTs, and DAOs. You'll manage and grow our social media channels, ensuring alignment with our brand's voice and values while thriving in a dynamic, fast-paced environment where you're comfortable navigating change and ambiguity. As a collaborative team player, you will have a strong sense of community engagement, playing a vital role in building our online presence.

Location
Dubai

Responsibilities

• Developing and managing a comprehensive social media strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.), with a focus on Web3 trends and community building.
• Planning and executing data-driven social media campaigns for brand initiatives, product launches, partnerships, and events.
• Crafting engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams.
• Actively monitoring and engaging with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust and brand authority.
• Identifying and collaborating with influencers, thought leaders, and key Web3 players to boost reach.
• Tracking and analyzing key social media metrics to provide insights and recommendations for optimizing performance.
• Working closely with marketing, product, and community teams to ensure alignment with broader business goals.

Requirements

• 3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries
• Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups
• Demonstrated success in running data-driven social media campaigns
• Experience in community management and building online communities
• Familiarity with influencer marketing in the Web3 space

Skills

• Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts
• Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs
• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)
• Ability to create engaging, educational, and platform-appropriate content
• Skilled at measuring performance and optimizing strategy based on insights

Why work with us?

• Join a young, creative team in a fast-paced and supportive environment
• We’re open to new ideas — if you’ve got a vision, pitch it and make it happen
• Enjoy competitive pay that matches your skills and experience
• Be part of a company that’s shaping the future of DeFi
• Take time when you need it — we offer unlimited vacation days
• Get fully compensated for your work gear — we’ll set you up for success
• Travel with us! We host an annual team retreat at a top international location

About 1inch
1inch is the DeFi ecosystem building financial freedom for everyone. 1inch products help users and builders trade, hold and track digital assets - with the self-custody, comprehensive security and the intuitive user experience they need to unlock the potential of true crypto ownership. 1inch protocols and APIs provide core infrastructure across the DeFi industry and beyond.

So if you’re someone who thinks big, moves fast, and wants to make an impact right from day one, then get ready to join our industry-changing team.

Note
We hire with a focus on Dubai and Europe. For this role, we prefer candidates who are either based in Dubai or working remotely within +/- 4 hours GST time.