Senior Social Media Analyst

About the Role
We are seeking an observant and data-driven social media analyst to evaluate the success of social media and web presence for various brands, campaigns, and initiatives. This role involves analyzing posts' metrics and providing actionable feedback to clients and social media/customer experience directors, helping to adjust strategies based on professional reports.
Social media analysts play a crucial role in assessing the performance of social media platforms and their related content. By tracking metrics such as likes, shares, and retweets, they examine everything from individual posts to entire accounts. The insights gained are compiled into professional reports that inform both internal teams and external clients about the effectiveness of their social media efforts.

Roles & Responsibilities

• Analyzing social media post metrics.
• Noting poor-performing posts and identifying evidence for underperformance.
• Providing constructive criticism to content creators to facilitate improvements.
• Observing follower engagement and compiling reports on user behaviors.
• Researching new social media trends and tools.
• Keeping up to date with current events and pop culture to understand user behavior better.
• Monitoring social media channels for mentions of company or brand names to identify potential customer service issues or opportunities for increased brand awareness.
• Analyzing user data to identify behavioral patterns to enhance engagement with content.
• Creating reports with analytical findings and recommendations for both internal (sales, marketing, etc.) and external (customers, prospects) requests.

Requirements

• Experience in any social media role, content creation, or a similar position.
• Excellent knowledge of social media tools and current trends.
• Proficiency in English.
• Proficiency in Microsoft Office.