About the Role
Social media is where most people meet us for the first time, and this role ensures that first impression is calm, clear, and useful. You’ll run organic social for the MENA region, including our Hindi-language channels, and manage our global LinkedIn presence. Your responsibilities will include setting the strategy, planning content shoots, building profiles for our analysts and leaders, and growing the channel worldwide. We’re seeking someone socially native who understands how each platform operates, knows what content resonates, and is eager to drive us forward.
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Responsibilities:
Global LinkedIn
- Own the strategy. Set and run our global LinkedIn strategy, calendar, and cadence.
- Make LinkedIn-native content. Plan and produce platform-specific content such as shoots, carousels, short videos, documents, and polls.
- Grow thought leadership. Build profiles for our analysts and leaders, ghost-write and edit their posts, and coach them on effective content.
- Run newsletters and LinkedIn Live. Launch and manage these features around market events and analyst commentary.
- Support employer brand. Collaborate with Employer Brand to present our company page as a great place to work.
- Partner on LinkedIn Ads. Brief the creative team and share organic insights with Performance Marketing.
- Measure and report. Track metrics like growth, engagement, reach, and audience quality, using the results to refine our approach.
MENA Social
- Plan, create, and publish content across Instagram, TikTok, YouTube, LinkedIn, and X on a consistent calendar.
- Adapt global campaigns to ensure local relevance while remaining true to the brand.
- Manage Hindi-language channels in coordination with regional stakeholders.
- Brief designers, videographers, and creators on platform-native content, especially short-form video.
- Oversee community engagement in alignment with our brand tone and standards.
- Support influencer and creator partnerships, from outreach to tracking performance.
- Assist in paid social by briefing creative and identifying optimization opportunities.
Brand, Innovation, and Compliance
- Be a brand guardian. Ensure all content reflects our positioning and maintains a calm, clear tone, prioritizing relevance over noise.
- Keep us ahead. Monitor platform changes, formats, and competitors, and test, measure, and scale new ideas.
- Get compliance right. Collaborate with Compliance to ensure content complies with financial promotions rules in every market, including SCA for MENA and FCA, CySEC, ASIC, and SCB for global LinkedIn, with appropriate risk warnings on all channels.
Requirements:
- 3–5 years of experience managing social media for a brand, ideally in fintech, trading, or another regulated financial services business.
- A socially native individual, curious about platforms and their algorithms and audience behaviors.
- Proven experience in growing a brand or executive presence on LinkedIn, including thought leadership and B2B-style content.
- Hands-on skills in creating and editing platform-native content, especially short-form video for TikTok, Instagram Reels, and YouTube Shorts.
- Strong writing skills in English with the ability to adapt tone for LinkedIn, short-form video, and community interactions.
- Comfortable with social analytics tools and capable of converting data into clear content decisions.
- Experience in the MENA market and an understanding of regional platform habits and audiences.
- Familiarity with financial promotions rules is preferred; willingness to learn and work closely with Compliance is necessary.
- Strong organizational skills with the ability to manage multiple content workstreams and deadlines simultaneously.
Nice to Have:
- Arabic and/or Hindi language skills.
- Experience working with market analysts, economists, or subject-matter experts on content.
- Familiarity with LinkedIn newsletters, LinkedIn Live, or LinkedIn Ads.
- Basic design or editing skills (e.g., CapCut, Premiere, Canva, Figma).
What You Will Get in Return:
- Competitive Salary: Great work deserves great pay! Your skills and talents will be rewarded with a competitive salary.
- Work-Life Harmony: A company that genuinely cares about your well-being and understands the importance of life outside of work.
- Annual Performance Bonus: Celebrate your achievements with an annual bonus tied to your performance.
- Generous Time Off: Enjoy a generous annual leave policy that lets you recharge and enjoy life outside of work.
- Employee Referral Program: If you love working here, refer your friends and get rewarded for growing our team.
- Comprehensive Health & Pension Benefits: Benefit from medical insurance and pension plans, along with location-specific perks.
- Workation Wonderland: Enjoy 30 additional days to work remotely from anywhere in the world (some restrictions apply).
- Volunteer Days: Take two additional paid days each year to support causes you're passionate about, giving back to the community.
