About the Role
Social media is where most people first encounter the company, and this position ensures that those initial impressions are calm, clear, and useful. You will manage organic social for the MENA region, including Hindi-language channels, while owning the company's global LinkedIn presence. This includes setting the strategy, planning content shoots, building profiles for our analysts and leaders, and growing the channel worldwide. We are seeking someone socially native who understands platform functionalities, content dynamics, and desires to drive our progressive vision forward.
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Responsibilities
Global LinkedIn
- Own the strategy. Set and run the company's global LinkedIn strategy, calendar, and cadence.
- Make LinkedIn-native content. Plan and produce shoots, carousels, short videos, documents, and polls specifically designed for the platform.
- Grow thought leadership. Build our analysts’ and senior leaders’ profiles, ghostwrite and edit their posts, and coach them on effective engagement.
- Run newsletters and LinkedIn Live. Launch and manage newsletters and Live sessions around market events and analyst commentary.
- Support employer brand. Collaborate with the Employer Brand team to showcase the company as a great place to work on the company page.
- Partner on LinkedIn Ads. Brief creative teams and share organic insights with Performance Marketing.
- Measure and report. Track growth, engagement, reach, and audience quality, utilizing results to refine the approach.
MENA Social
- Plan, create, and publish content across Instagram, TikTok, YouTube, LinkedIn, and X with a consistent calendar.
- Adapt global campaigns to maintain local relevance while staying true to the brand.
- Manage our Hindi-language channels in collaboration with regional stakeholders.
- Brief designers, videographers, and creators on platform-native content, particularly short-form video.
- Manage community engagement while adhering to our brand's tone and conduct standards.
- Support influencer and creator partnerships, from outreach to performance tracking.
- Assist with paid social by briefing creative and flagging optimization opportunities.
Brand, Innovation, and Compliance
- Be a brand guardian. Ensure all content reflects our positioning of making better decisions with a calm, clear tone.
- Keep us ahead. Track platform changes, formats, and competitor activity; test, measure, and scale new ideas accordingly.
- Get compliance right. Collaborate with Compliance on ensuring all content adheres to financial promotions rules for each market (SCA for MENA, FCA, CySEC, ASIC, SCB for global LinkedIn), including correct risk warnings on all channels.
Requirements
- 3–5 years' experience managing social media for a brand, preferably in fintech, trading, or another regulated financial services sector.
- Socially native: a heavy and curious user of platforms, with a keen understanding of how each algorithm and audience behaves.
- Proven experience in growing a brand or executive presence on LinkedIn, including thought leadership and B2B content.
- Hands-on skills in creating and editing platform-native content, especially short-form video for TikTok, Instagram Reels, and YouTube Shorts.
- Strong writing skills in English, with the ability to adapt tone for LinkedIn, short-form video, and community replies.
- Comfortable using social analytics tools, turning data insights into clear content decisions.
- Experience in the MENA market with a grasp of regional platform behaviors and audience preferences.
- Familiarity with financial promotions rules, or a willingness to learn quickly and collaborate diligently with Compliance.
- Strong organizational skills required to manage multiple content workstreams and deadlines simultaneously.
Nice to Have
- Proficiency in Arabic and/or Hindi.
- Experience collaborating with market analysts, economists, or subject-matter experts on content creation.
- Familiarity with LinkedIn newsletters, LinkedIn Live, or LinkedIn Ads.
- Basic design or editing skills (e.g., CapCut, Premiere, Canva, Figma).
What You Will Get in Return
- Competitive Salary: Your skills and talents will be rewarded with a salary that reflects your value and motivation.
- Work-Life Harmony: Join a company that truly values your well-being, as your life outside of work is equally important.
- Annual Performance Bonus: Celebrate your hard work with a bonus tied to your annual performance.
- Generous Time Off: Our annual leave policy allows you to recharge and enjoy life outside of work.
- Employee Referral Program: Refer talented friends and get rewarded for expanding our wonderful team.
- Comprehensive Health & Pension Benefits: Expect robust medical insurance and pension plans, in addition to location-specific perks.
- Workation Wonderland: Enjoy 30 extra days to work remotely from anywhere in the world (with some restrictions).
- Volunteer Days: Make a positive impact by taking two additional paid days annually to support causes that matter to you.
