About the Role
The Senior Specialist - E-Commerce & Web Development is responsible for coordinating e-commerce and website enhancement activities, supporting digital customer experience initiatives, and analyzing platform performance to contribute to online growth and operational effectiveness.
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Main Duties and Responsibilities
- Coordinate web development and website enhancement activities in line with approved digital initiatives and business requirements;
- Maintain and optimize website content, including product listings, landing pages, merchandising, and promotional materials;
- Coordinate with internal stakeholders, external agencies, developers, and technology vendors to support the implementation of e-commerce projects and enhancements;
- Support the continuous improvement of website functionality, usability, and overall digital customer experience;
- Coordinate the execution of product launches, online campaigns, email marketing activities, and other digital initiatives;
- Support e-commerce optimization efforts by monitoring conversion performance, customer journeys, and website engagement metrics;
- Coordinate CRM and customer engagement activities, including customer segmentation, targeted campaigns, and personalization initiatives;
- Monitor website, campaign, and customer behavior data and prepare recommendations to improve conversion, engagement, and customer satisfaction;
- Analyze digital performance using analytics and reporting tools and provide insights to support business decisions and website improvements;
- Ensure website quality, content accuracy, and consistency across all digital channels and devices;
- Collaborate with customer service, sales, marketing, and technology teams to support online sales activities and enhance the customer experience.
Position Requirements
Education
- Bachelor’s degree/diploma in Marketing, IT, Computer Science or any other related field.
Experience
- Minimum 3-5 years of relevant experience.
- Strong experience with Shopify is a must; Shopify Plus experience is preferred as the operations utilize Shopify Plus.
- Practical experience in email marketing, segmentation, targeted campaigns, and working with CRM tools.
- Working knowledge of Microsoft Excel, HTML, CSS, and JavaScript.
- Working knowledge of Shopify analytics, Google Analytics 4 (GA4), and SEO fundamentals.
- Previous marketplace business experience in platforms like Amazon and Noon is beneficial but not essential.
- Regional coverage experience in Morocco, UAE, Lebanon, Oman, and Iraq is desirable but not mandatory.
