About the Role
This position involves advising corporate communications across the Group and supporting targeted storytelling and stakeholder engagement. The role entails planning and supervising public relations and reputation risk management activities to effectively promote the business operations to external stakeholders and enhance the Group’s reputation.
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Job Specific Accountabilities
- Review and analyze External Communications operational plans and initiatives; identify gaps and recommend corrective measures to strengthen and protect the Group’s image and reputation among key stakeholders locally and internally.
- Develop reputation risk management programs to ensure proactive and reactive management of issues that may adversely affect the Group’s image.
- Advise Management on critical and sensitive reputation issues and communication-related challenges to inform effective decision-making.
- Develop public relations plans and initiatives aligned with strategic objectives to continuously enhance the Group’s positive reputation and improve perceptions among external stakeholders.
- Build strong media relationships with core print and online media, as well as journalists locally and globally, to create better media opportunities.
- Monitor trends and metrics related to public perception and media coverage to identify opportunities for enhancing public relations strategies and plans.
- Provide technical advice to the Group’s subsidiaries, assets, and operating companies to define reputation management and public relations strategies, ensuring consistency across the Group.
- Provide targeted, innovative storytelling and stakeholder engagement plans and content to assist the business in delivering reliable, accurate, and influential messages to the desired target audience.
- Perform other related duties or assignments as directed.
Minimum Qualification
- Bachelor’s Degree in communications, digital communication, marketing or equivalent.
Minimum Experience, Knowledge & Skills
- 10 years of experience in progressive and senior-level roles in corporate communications, digital communication, branding, etc., preferably in a large-scale organization with complex business operations across various sectors or experience in diverse industries.
- Strong knowledge of corporate communication strategy development and implementation, and the ability to devise strategies that drive business results.
- Familiarity with a wide range of digital platforms including social media, websites, and e-newsletters.
- Strong project management skills with the ability to deliver web/digital projects within cross-functional teams.
- Creative and innovative approach to communications with the ability to identify new ways of working and lead necessary change.
- Strong written communication skills.
