Senior Specialist, Marketing

About the Role
The Senior Specialist, Marketing owns end-to-end marketing for the Middle East, Africa, and South Asia, reporting to the Senior Marketing Lead for the region. This role plays a pivotal part in building brand preference and driving a qualified pipeline through leading brand activities, events, trade shows, demand generation, ABM campaigns, and enhancing channel partner relationships via channel programs and enablement. This position is based in Dubai, United Arab Emirates, with regular travel across the region.

Responsibilities

• Regional Marketing Strategy: Build and own the annual MEASA marketing plan aligned to regional sales targets and global brand priorities, with a clear focus on country and segment priorities across pro audio, enterprise/conferencing, and consumer/creator categories.
• Budget and ROI: Plan, control, and monitor the MEASA marketing budget, including partner MDF and co-op funds; adjust investment based on measured performance and return.
• Brand and Product Launches: Drive brand awareness and preference via integrated campaigns; localize global brand platforms and create go-to-market plans for new products, ensuring effective internal communication with Sales.
• Events and Trade Shows: Define, plan, and execute national and international trade shows and industry events across the region, including company-led roadshows, customer training, and partner events to strengthen end-user relationships.
• Demand Generation: Plan and execute ongoing and campaign-based demand generation strategies utilizing digital media, email, webinars, and content to generate qualified leads and enhance the pipeline, while managing lead nurturing and transfer to Sales.
• Account-Based Marketing (ABM): Collaborate with Sales to select priority accounts in key verticals and implement one-to-one and one-to-few ABM programs, evaluating account engagement and pipeline influence.
• Channel Partner Relationships: Build and maintain strong relationships with distributors, resellers, systems integrators, and retail partners across MEA and India; lead joint marketing planning and business reviews with key partners.
• Channel Partner Programs: Manage regional channel partner programs, ensuring compliance and measurable returns while supporting co-marketing and MDF approval and claims.
• Partner Enablement: Equip partners with the tools needed to effectively sell and market company products, including training, sales tools, webinars, newsletters, and social media resources.
• PR and Communications: Serve as the main contact for PR agencies and media; manage press releases, media relations, case studies, and crisis communications, while also overseeing regional social media and internal communications.
• E-tail Strategy: Develop and implement the regional e-tail strategy with distribution partners across key marketplaces, managing product content, ratings, and promotions.
• Digital Strategy: Own and enhance the regional digital presence, focusing on website localization, SEO/SEM, paid social, and marketing automation to ensure a high-performing online customer journey.
• Marketing Materials: Oversee the creation and localization of marketing materials, collaborating with internal teams and external vendors to support Sales and campaigns.
• Global and HQ Initiatives: Evaluate and localize global and HQ marketing initiatives for the MEASA region, ensuring alignment with local needs.
• Measurement and Reporting: Define KPIs for all activities, using Salesforce for tracking and sharing campaign and pipeline performance, and presenting results to senior leadership.
• Agency and Vendor Management: Select and manage regional agencies and vendors, ensuring adherence to scope, quality, and budget.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business Administration or a related field; MBA is a plus.
• Minimum 4–6 years of B2B and/or B2B2C marketing experience, ideally in technology, AV, pro audio, or consumer electronics, including at least 1-2 years in a regional role covering the Middle East, Africa, and/or India.
• Proven experience in channel/partner marketing, including management of partner programs and MDF.
• Hands-on experience running demand generation and ABM programs with knowledge of CRM and marketing automation tools (Salesforce, Marketo, Pardot, HubSpot or similar).
• Experience in e-tail and digital marketing, including marketplace management and SEO/SEM.
• Demonstrated history in PR and communications, including media relations and agency management.
• Experience in planning and executing trade shows and events.
• Strong commercial and analytical skills with comfort in budget management and data-driven decision-making.
• Excellent collaborative skills; self-motivated and detail-oriented with the ability to manage multiple projects and meet deadlines.
• Strong cross-functional and cross-cultural communication abilities.
• Proficient in written and verbal English; Arabic and/or Hindi are a plus.
• Proficiency in Microsoft Office Products and Salesforce.
• Willingness and ability to travel frequently across the Middle East, Africa, and India.

Benefits

• Flexible work arrangements and an associate-first culture.
• Opportunities for personal and professional growth.
• Participatory in a mission-driven organization aimed at excellence in audio.

Travel Requirements
Frequent travel expected across the Middle East, Africa, and India.