Senior Specialist - Marketing self-directed (MEA)

About the Role
Reporting to the Self-Directed Marketing Manager for EMEA, the Promotions Manager will be responsible for managing day-to-day marketing activity for the company's self-directed retail brands in the Middle East, including FOREX.com and the company's Trading. This role will support the execution of the Middle East marketing roadmap, ensuring alignment with global Self-Directed Marketing priorities while adapting activity to regional market needs. The Promotions Manager will take ownership of English and Arabic content across all regional marketing channels, including websites, social media, and YouTube, while working closely with local analysts to amplify regional market commentary and insights. The role also involves collaboration with the UK and EU Self-Directed Marketing teams, Central Marketing, local agencies, Sales and HNW teams, Product, Compliance, and other regional stakeholders to plan, develop, and deliver marketing campaigns, website updates, product communications, platform updates, local events, and client engagement initiatives.

Responsibilities

• Website & User Journeys:

  • Manage the FOREX.com and the company's Trading Middle East websites, ensuring user journeys are clear, consistent, and optimized.
  • Develop and execute marketing plans aligned with the global self-directed strategy to support business growth.
  • Work with the Self-Directed, Central Marketing, and local agency teams to capture and manage marketing requirements.
  • Organize and prioritize backlogs to support timely project delivery, aligning global and regional workstreams where appropriate.
  • Document user journeys across campaigns, acquisition channels, retention activity, and regulatory requirements.
  • Oversee website content structure, navigation, and user experience in close collaboration with the Global Customer Experience team.
  • Work with internal and external SEO specialists to optimize website performance and support delivery against SEO KPIs.
  • Develop and manage an A/B testing roadmap for key website and user journey improvements, reporting progress and insights to senior stakeholders.

• Performance Marketing Coordination:

  • Coordinate with regional business teams and central and regional performance marketing stakeholders to improve upper-funnel acquisition performance across display, paid search, paid social, affiliate, and other relevant channels.
  • Brief content and creative teams to develop marketing assets and collateral in line with campaign objectives.
  • Ensure banners, campaign materials, and related assets are aligned to brand objectives and leveraged across brands, regions, and channels where appropriate.
  • Monitor regional and industry trends, liaising with the Middle East business team on performance tracking, market updates, and campaign opportunities.

• Marketing Calendar & Campaigns:

  • Own and maintain the regional English and Arabic marketing and content calendar, including economic events, analyst content, promotions, acquisition campaigns, product releases, website updates, compliance projects, local events, and other key activity.
  • Ensure regional marketing activity is aligned with the Global Self-Directed Marketing calendar.
  • Brief local agencies and content teams to deliver marketing assets and collateral based on approved campaign plans.
  • Ensure marketing activity is aligned with business objectives and is leveraged across brands, regions, and channels where appropriate.
  • Collaborate with global Self-Directed Marketing, Central Acquisition, and Customer Experience teams to plan and execute acquisition campaigns and regular display advertising.

• Local Content, Organic Social & Agency Management:

  • Own the planning, production, localization, and distribution of local content in English and Arabic across the Middle East websites, organic social media channels, and YouTube.
  • Develop and manage a regional content plan that reflects local audience needs, market priorities, cultural considerations, and business objectives.
  • Work closely with local analysts to proactively publish, promote, and repurpose market commentary, insights, and educational content across relevant channels and formats.
  • Ensure English and Arabic content is accurate, culturally relevant, consistent with brand standards, and appropriately approved by Compliance before publication.
  • Manage local content, creative, social media, translation, and event agencies, including briefing, delivery oversight, budget management, and performance evaluation.

• Brand Champion & Competitive Monitoring:

  • Act as the key marketing stakeholder for the FOREX.com and the company's Trading Middle East sites, ensuring alignment with relevant UK and European initiatives where appropriate.
  • Stay aligned with the B2B business and related marketing activity to identify opportunities for collaboration, shared messaging, and coordinated regional initiatives where appropriate.
  • Partner with B2B marketing stakeholders to ensure regional activity supports broader company priorities while maintaining clear differentiation between self-directed and institutional audiences.
  • Monitor regional competitor activity and industry trends, providing monthly updates and recommendations for FOREX.com and the company's Trading initiatives.
  • Build a strong understanding of products, platforms, and functionality across the Middle East region.
  • Lead the regional regulatory roadmap, ensuring updates are accurate, compliant, and delivered.

• Reporting & Client Experience:

  • Review and analyze websites, campaigns, and communications performance, identifying opportunities for optimization.
  • Track marketing campaign performance, analyze key data and metrics, and provide actionable insights and recommendations.
  • Deliver weekly and/or monthly reports on marketing activity and performance against agreed metrics.
  • Collaborate with cross-functional teams, including Client Services and Sales, to identify opportunities to enhance the client experience and support product improvement.
  • Ensure all marketing content and activity receives the appropriate Compliance approval before publication.
  • Identify and support relevant local events, webinars, partnerships, and brand collaborations, coordinating with internal teams and external partners to maximize regional reach and engagement.

Qualifications

• Proven marketing experience within a digitally led organization, ideally in financial services, online trading, brokerage, or another regulated industry.
• Strong understanding of digital marketing, customer acquisition, eCommerce journeys, and self-directed trading audiences.
• Experience managing websites, digital content, integrated marketing campaigns, and marketing delivery processes.
• Data-driven mindset with strong analytical skills and the ability to optimize performance.
• Excellent organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Commercially focused, results-driven, and committed to delivering an exceptional client experience.
• Experience developing campaign proposals, presenting recommendations, and influencing senior stakeholders.
• Experience managing English and Arabic content across websites, social media, and video platforms, including content localization for regional audiences.
• Experience managing agencies, external partners, events, partnerships, or brand activations.
• Committed to continuous improvement, marketing best practices, and operational excellence.