About the Role
This position translates journey strategy into tangible, executable design, turning high-level framework decisions into detailed service blueprints, experience specifications, and design standards that Digital, Operations, and partner teams can implement. This role bridges the gap between strategic journey intent and operational delivery, ensuring what is committed to designing is built and experienced by passengers.
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Accountabilities
- Define and execute the design vision for G360 use cases across a wide variety of digital and physical touchpoints.
- Own the experience roadmap in partnership with Product to support revenue growth, digital share expansion, and conversion optimization.
- Design AI-enabled booking experiences including intelligent search, dynamic personalization, predictive nudges, conversational assistance, and abandonment recovery.
- Translate AI and data capabilities into intuitive, explainable, and trust-driven user interactions that improve commercial performance and customer satisfaction.
- Lead discovery, research, journey mapping, usability testing to validate and optimize experience outcomes.
- Continuously monitor experience performance metrics (conversion, drop-off, engagement, retention) and iterate based on insights.
- Design differentiated booking flows that simplify complex airline constructs (fares, ancillaries, bundles, loyalty redemptions).
- Partner with Product, Brand, Technology, Loyalty, Commercial, and Marketing teams to ensure cohesive and commercially aligned experience delivery.
- Establish and evolve scalable design systems and patterns optimized for high-conversion ecommerce journeys.
- Advocate for accessibility, usability, and best-in-class UX standards across all booking touchpoints.
- Elevate the maturity of AI-driven experience design within the organization by embedding experimentation and insight-led design practices.
Qualifications
- 7+ years of experience in Digital Experience Design (UX/UI/Product Design) with strong commercial and analytical understanding.
- Proven experience designing booking or high-conversion eCommerce journeys.
- Strong portfolio showcasing complex transactional flows and measurable business impact.
- Demonstrated experience designing AI-enabled, data-driven or personalization-led digital experiences.
- Working knowledge of airline Reservations, Ticketing, Fares, Pricing, and Loyalty constructs preferred but not mandatory.
- Demonstrated experience leading end-to-end design from discovery through launch and optimization.
- Experience designing within technical constraints and working closely with engineering teams to deliver scalable solutions.
- Experience working with PSS environments (Sabre, Amadeus etc.) and AI/ML product teams in production aviation environments preferred.
- Recognized as a strong collaborator and communicator, capable of influencing stakeholders across product, technology, and commercial teams.
Job Posting Close Date
9th November 2026
Additional Information
This organization is more than the UAE’s national airline - it’s shaping the future of global aviation. From a hub in Abu Dhabi, it connects people across continents and cultures while driving a “Journey 2030” ambition to double the fleet, expand the network, and grow its people for a new era of excellence. Join to become part of a vision where the world is your workplace and extraordinary experiences take flight.
