About the Role
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Develop, improve, and maintain WordPress websites and Shopify stores for associated brands. Deliver reliable, responsive websites that support lead generation and ecommerce, combining custom development with performance optimization, integrations, and technical maintenance.
Key Responsibilities
- Build and customize WordPress and Shopify sites, landing pages, and campaign pages based on business and design requirements.
- Develop WordPress themes, child themes, plugins, and custom functionality using PHP, HTML, CSS, JavaScript, and MySQL.
- Customize Shopify themes using Liquid, HTML, CSS, and JavaScript; maintain product, collection, and navigation experiences.
- Implement forms, booking tools, payment and shipping integrations, analytics, and relevant third-party applications.
- Improve site speed, mobile usability, Core Web Vitals, and cross-browser reliability; diagnose and resolve bugs and compatibility issues.
- Implement technical SEO requirements, including redirects, canonical tags, sitemaps, and structured data where relevant.
- Configure and test GA4, Google Tag Manager, Search Console, and conversion-tracking integrations with Marketing.
- Maintain backups, updates, hosting, domains, DNS, and SSL; manage access securely and document changes, integrations, and maintenance routines.
Experience and Qualifications
- At least five years of professional website development experience with advanced hands-on capability in both WordPress and Shopify.
- Strong custom coding skills in PHP, HTML, CSS, JavaScript, MySQL, and Shopify Liquid; experience beyond content updates and page builders.
- Experience with performance optimization, technical SEO, analytics, integrations, and independent troubleshooting.
- Portfolio of five to eight live websites or stores, including both platforms, with clear personal contributions. Multi-brand website experience and familiarity with Git, staging, APIs, and webhooks are advantageous.
