About the Role
We are seeking a data-driven and technically proficient SEO Lead to improve the organic visibility and performance of our global websites. This role will be responsible for executing technical SEO initiatives, supporting on-page optimisation, and driving off-page growth through strategic link-building activities.
The ideal candidate has a strong understanding of technical SEO, website architecture, and search engine best practices, with experience working alongside developers and content teams to implement SEO recommendations that drive measurable business results.
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Specific Assignments / Tasks of the Position
- Conduct regular technical SEO audits to identify and resolve crawl, indexing, rendering, and site performance issues.
- Optimise website architecture, internal linking, URL structures, redirects, XML sitemaps, robots.txt, and canonical tags.
- Monitor Core Web Vitals, page speed, mobile usability, structured data, and overall website health.
- Work closely with developers to implement technical SEO recommendations and ensure SEO best practices are followed during website updates.
- Perform keyword research to identify content opportunities and support organic growth across global markets.
- Optimise on-page SEO elements including metadata, headings, schema markup, image optimisation, and internal linking.
- Monitor keyword rankings, organic traffic, crawl errors, and search performance using industry-leading SEO tools.
- Develop and execute white-hat link-building strategies to improve domain authority and organic rankings.
- Identify and build relationships with relevant publishers, affiliates, and industry websites to secure high-quality backlinks.
- Conduct backlink audits and monitor website authority, referring domains, and competitor backlink profiles.
- Collaborate with content, product, and regional marketing teams to ensure SEO best practices are incorporated into new content and campaigns.
- Prepare regular SEO performance reports with actionable insights and recommendations.
- Stay up to date with search engine algorithm updates, emerging SEO trends, and industry best practices.
Required Skills & Experience
- 2–4 years' experience in an SEO role, preferably within financial services, technology, SaaS, or agency environments.
- Strong understanding of technical SEO, search engine crawling, indexing, and website architecture.
- Experience conducting technical SEO audits and implementing recommendations.
- Hands-on experience with SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, Sitebulb, or similar platforms.
- Experience with link-building, digital PR, outreach campaigns, and backlink analysis.
- Understanding of HTML, CSS, JavaScript, and their impact on SEO (coding experience is advantageous but not essential).
- Familiarity with schema markup, structured data, Core Web Vitals, and page speed optimisation.
- Strong analytical skills with the ability to interpret SEO performance data and provide actionable recommendations.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- Strong communication skills and experience collaborating with developers, designers, and content teams.
