SEO Outreach & Brand Marketing Specialist

About the Role
We are looking for a proactive and relationship-driven SEO Outreach & Brand Marketing Specialist to strengthen online visibility, improve search engine rankings, and build long-term digital authority. In this role, you will lead off-page SEO initiatives, focusing on acquiring high-quality backlinks, developing strategic partnerships, and increasing brand exposure across relevant digital channels. You will plan and execute outreach campaigns, collaborate with publishers and industry influencers, and identify opportunities for digital PR and content promotion. You will also engage with online communities, monitor brand mentions, and support initiatives that drive referral traffic and improve domain authority. Working closely with SEO, content, and marketing teams, you will contribute to integrated campaigns that support broader digital growth objectives. This is an exciting opportunity to develop your expertise in a collaborative, international, and fully remote environment.

Accountabilities:

• Link Acquisition & Authority Building: Develop and implement ethical, white-hat link-building strategies to strengthen domain authority and improve organic search visibility. Identify quality backlink opportunities through competitor analysis, industry research, and content promotion.
• Conduct targeted outreach campaigns to website owners, bloggers, publishers, agencies, editors, and relevant industry partners to secure valuable backlinks and establish long-term relationships.
• Manage broken-link building campaigns and convert unlinked brand mentions into relevant backlinks through personalized, relationship-based outreach.
• Maintain publisher and influencer relationships while monitoring backlink acquisition progress and managing outreach pipelines.
• Digital PR & Brand Visibility: Plan and execute digital PR campaigns to increase brand awareness, online credibility, and authority. Secure guest-posting opportunities, coordinate podcast appearances and interviews, and submit expert commentary through journalist request platforms such as HARO or equivalent services.
• Identify opportunities for media coverage, expert roundups, interviews, and strategic partnerships with complementary businesses and organizations.
• Community Marketing: Increase brand visibility through meaningful participation in relevant online communities, including Reddit, Quora, LinkedIn Groups, Facebook Communities, Slack Communities, and niche industry forums.
• Share valuable content naturally, follow community guidelines, monitor industry discussions, and identify opportunities for engagement and content distribution.
• Content Promotion: Collaborate with SEO specialists and content writers to develop and execute promotional campaigns for newly published content, including pillar pages, research reports, infographics, case studies, and other linkable assets.
• Coordinate influencer and partner collaborations to expand content reach, strengthen brand awareness, and generate referral traffic.
• Brand Monitoring: Monitor online brand mentions across websites, blogs, news platforms, podcasts, and social media channels. Identify opportunities to turn existing mentions into backlinks and track competitor visibility and outreach opportunities.
• Monitor online reputation and coordinate with relevant marketing teams to address brand-related opportunities or concerns.
• Directory & Citation Management: Identify relevant industry directories and citation opportunities, manage business profile submissions, and ensure consistent business information across online listings.
• Audit existing citations regularly to maintain accuracy and improve online presence.
• Campaign Reporting: Track backlink acquisition, referral traffic, referring domains, outreach conversion rates, and domain authority improvements. Maintain accurate outreach CRM records, campaign documentation, and performance reports.
• Cross-functional Collaboration: Work closely with SEO, IT Marketing, Content, and Social Media teams to identify promotional opportunities, develop linkable content assets, and coordinate integrated content amplification strategies.

Requirements:

• 2–4 years of professional experience in SEO outreach, digital PR, off-page SEO, link building, or content marketing.
• Strong understanding of off-page SEO principles, backlink acquisition strategies, domain authority, and search engine optimization best practices.
• Proven experience planning and executing outreach campaigns, building publisher relationships, and securing high-quality backlinks.
• Excellent written English communication skills, with the ability to create compelling, personalized outreach messages and build professional relationships.
• Strong networking and relationship-building abilities, with confidence communicating with website owners, journalists, bloggers, publishers, and industry influencers.
• Experience with digital PR, guest posting, broken-link building, unlinked brand mention campaigns, and content promotion is highly desirable.
• Familiarity with online community marketing and engagement across platforms such as Reddit, Quora, LinkedIn, Facebook, Slack, and niche forums.
• Proficiency with SEO tools such as Ahrefs, Semrush, Moz, and Google Search Console.
• Experience with outreach and prospecting tools such as Hunter.io, Apollo, BuzzStream, Pitchbox, Respona, or similar platforms.
• Familiarity with AI-powered tools such as ChatGPT, Gemini, Claude, and Perplexity to support research, outreach preparation, and content marketing workflows.
• Experience with project management applications such as Microsoft Planner or equivalent tools.
• Strong research, analytical, organizational, and time-management skills, with the ability to manage several outreach campaigns simultaneously.
• Ability to monitor campaign performance, interpret SEO metrics, prepare reports, and identify opportunities for continuous improvement.
• A bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline is preferred but not mandatory.
• SEO or Digital Marketing certifications are considered an advantage.
• Self-motivated, detail-oriented, proactive, and comfortable working independently in a remote, international environment.
• Strong collaboration skills and the ability to coordinate effectively with content creators, SEO specialists, and marketing stakeholders.

Benefits:

• Competitive compensation rates based on experience and the scope of services.
• Weekly payments for contracted services.
• Fully remote working arrangement, allowing you to work from your preferred location.
• Part-time engagement of approximately 20 hours per week.
• Free training and professional upskilling opportunities.
• Ongoing support and guidance throughout the engagement.
• Access to a vibrant professional community offering collaboration, networking, and peer support.
• Opportunities to explore additional independent contractor positions.
• Exposure to international marketing projects, SEO strategies, digital PR campaigns, and brand development initiatives.

Working Schedule:

• 20 contracted hours per week.
• Monday to Friday, unless otherwise mutually agreed in writing.
• Standard working hours: 8:00 AM to 12:00 PM Eastern Time (ET).
• Schedule adjustments may be mutually agreed upon and documented in a revised Statement of Work.

Engagement Conditions:

• Independent contractor arrangement governed by a Master Services Agreement (MSA) and a Statement of Work (SOW).
• This is not an employment offer. Contractors are not employees of the service provider or its clients.
• Compensation is processed according to the agreed contractual terms.