About the Role
Improve organic visibility, qualified traffic, and conversions for the academy websites and instrument ecommerce platforms. Deliver on-page, technical, and local SEO across WordPress and Shopify, utilizing search and analytics data to prioritize improvements.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Key Responsibilities
- Develop an SEO plan covering music and dance services, branch locations, and ecommerce categories, with clear priorities and success measures.
- Conduct keyword research, competitor analysis, and search-intent mapping using SEMrush, Google Keyword Planner, and relevant tools.
- Optimize service pages, product listings, blogs, and landing pages, including titles, headings, URLs, internal links, and content briefs.
- Audit crawling, indexing, duplicate content, redirects, canonical tags, and broken links; implement fixes within access and capability and brief the developer on code-level changes.
- Manage SEO settings in WordPress and Shopify, using Yoast SEO or Rank Math where relevant; apply basic HTML changes and validate results.
- Improve local visibility for branches through location pages, Google Business Profile optimization, and consistent business information, coordinating with branch teams.
- Review speed, mobile usability, and Core Web Vitals with PageSpeed Insights; prioritize improvements with the Website Developer.
- Monitor Search Console and analytics data, report organic traffic, visibility, and conversions, and develop relevant link-building opportunities without manipulative tactics.
Experience and Qualifications
- Proven hands-on SEO experience covering keyword research, on-page optimization, technical audits, and local search.
- Practical experience optimizing both WordPress and Shopify websites, with basic HTML and troubleshooting capability.
- Working knowledge of Search Console, Google Analytics, Keyword Planner, PageSpeed Insights, and SEMrush; experience with Yoast SEO and/or Rank Math.
- Ability to explain measurable SEO results and turn data into actions. Ecommerce and multi-location local-business experience are advantageous.
