As a SMB Growth Specialist, you will play a critical role in accelerating the company's merchant performance within the SMB segment—defined as merchants generating less than USD 5M annually. This role focuses on four key areas: activating non-transacting live merchants, re-engaging churned merchants, growing existing merchants through marketing strategies, and improving retention of existing transacting merchants. You will analyze growth opportunities, resolve performance issues, collaborate cross-functionally, and execute targeted growth interventions to enhance merchant activation, retention, and revenue contribution.
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Location
Riyadh, Saudi Arabia
Key Responsibilities
- Merchant Activation & Retention
- Identify SMB merchants that are onboarded but not transacting, diagnose issues, and drive activation.
- Conduct proactive outreach (calls, emails, visits) to understand merchant needs and performance gaps.
- Coordinate with Technical Support, Product, and Risk teams to resolve issues preventing merchants from going live.
- Build and execute reactivation playbooks for churned merchants to recover revenue and improve merchant lifetime value.
- Performance Monitoring & Insights
- Track merchant performance KPIs (activation rates, churn, reactivation success, revenue impact).
- Maintain a structured pipeline of non-transacting and churned merchants, with clear action plans and outcomes.
- Use data and insights to recommend product enhancements or operational process changes.
- Prepare regular performance reports for internal stakeholders.
- Cross-Functional Collaboration
- Work closely with Sales, Account Management, Support, Product, and Marketing to ensure merchants have everything needed to succeed.
- Provide feedback on merchant behavior and market trends to enhance SMB-specific strategy and tooling.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, Finance, Economics, or related field.
- 1–2 years of experience in account management, sales, merchant operations, or growth roles—preferably in fintech, payments, or SaaS.
- Strong analytical skills with the ability to interpret data and identify actionable insights.
- Excellent communication and problem-solving skills.
- Ability to manage a large portfolio of merchants with structured follow-up and clear prioritization.
- Arabic and English speaker is a must.
All qualified individuals are encouraged to apply.
