We’re looking for a Social & Community Growth Manager (GCC) to drive the company's community expansion, social engagement, and localised growth across the Gulf region. You’ll lead regional content, ambassador programs, and community initiatives that connect the company's ecosystem with Arabic-speaking audiences. Success in this role requires a strong understanding of GCC digital culture, proven experience building engaged communities, and the ability to translate global product and brand strategy into impactful local execution. You’ll work closely with Product Marketing, Growth Marketing, and Business Development teams to bring the company's mission - Cryptocurrency in Every Wallet™ - to life across the region.
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Location
Dubai, United Arab Emirates
Key Responsibilities
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Regional Growth Planning & Execution
- Develop and own the GCC social and community growth plan, aligning monthly goals and activities with global Product Marketing and Growth Marketing priorities.
- Deliver regional KPIs covering community growth, engagement, and social channel performance.
- Support the Business Development team on co-marketing activations, offline meet-ups and ecosystem partnerships that drive adoption and brand visibility.
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Community Growth & Engagement
- Oversee and grow the company's Arabic Telegram community by planning and executing ongoing engagement initiatives, including AMAs, webinars, and giveaways.
- Recruit, train, and manage a network of 5+ Ambassadors to support local engagement and advocacy efforts.
- Monitor sentiment, identify emerging issues, and coordinate with PR/Comms and Customer Service for resolution.
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Social Media & Content Management
- Manage official MENA social channels (X, Instagram) and develop a localized content calendar, publishing at least four original or translated posts weekly across mixed formats.
- Partner with Product Marketing and Compliance to ensure accurate localization of announcements and product updates.
- Work with User Acquisition, Creative, and SEO teams to align organic, paid, and search efforts in the GCC region, and ensure that initiatives meet brand, legal, and compliance requirements.
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KOL & Influencer Sourcing
- Source and evaluate relevant KOLs and influencers across GCC crypto, fintech, and investment communities.
- Collaborate with the Growth Partnerships team on activation plans, ensuring alignment with regional objectives and brand standards.
- Maintain an updated pipeline and sourcing tracker to identify emerging talent and refine ambassador/influencer programs.
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Feedback & Insights
- Collect and synthesize community feedback into structured recommendations for PMM, Product, and Growth teams.
- Track and optimize campaign performance through data-driven experiments and community growth testing.
- Deliver monthly reports on engagement trends, sentiment, and actionable performance takeaways.
Requirements
- 3+ years of experience in social media and/or community management, ideally in fintech, crypto, or Web3.
- Native or fluent Arabic speaker with strong English communication skills.
- Deep understanding of GCC social trends, crypto culture, and content formats (Reels, AMAs, UGC).
- Strong analytical mindset with experience tracking engagement metrics, social growth KPIs, and campaign ROI.
- Experience working cross-functionally with product, marketing, and compliance teams.
- Hands-on familiarity with Telegram, X, Instagram and social analytics tools (e.g., Sprinkl).
- It’s a Plus If You Have:
- Strong understanding of regulatory and compliance frameworks impacting crypto marketing in GCC.
