About the Role
This position involves leading the social media strategy and execution for a global brand in the footwear industry across the Middle East and Africa (MEA). The role is essential in aligning the social media approach with regional brand objectives and seasonal priorities, while also supporting the overall brand narrative through quality storytelling.
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Your Responsibilities:
- Lead the company's social media strategy and execution across MEA, aligned with regional brand objectives and seasonal priorities.
- Support the brand's storytelling by overseeing partner created content and ensuring high brand quality.
- Manage retail social media, community engagement, and creator collaborations to strengthen brand storytelling and audience connection.
- Monitor social media performance, analyze insights, and deliver reporting and recommendations to continuously optimize content and strategy effectiveness.
- Collaborate with digital and performance media teams to deliver integrated campaigns, ensuring consistency across organic social, paid media, and e-commerce channels.
- Manage external agency relationships, briefs, and budgets, ensuring efficient execution and alignment with regional priorities.
- Support regional PR and brand communications, including media relations, product seeding, launches, and events.
Your Profile:
- Minimum 5 years of experience in digital content creation, social media management, or digital marketing, ideally within the fashion, lifestyle, or sports industry.
- In-depth, up-to-date knowledge of social media platforms, algorithms, and content formats across Meta, TikTok, and Snapchat.
- Creative and curious with a strong understanding of emerging trends, consumer behavior, and brand awareness.
- Strong attention to detail and excellent creative judgment, with a high standard for content quality and brand consistency.
- Proficiency in digital content creation and editing tools (e.g., Adobe Creative Suite, Canva, CapCut or similar).
- Proactive, highly organized, and able to manage multiple priorities in a fast-paced environment while juggling tight deadlines.
- Fluency in English is essential; Arabic and French skills are nice-to-have.
We Offer:
The company provides the advantages of a successful, fast-growing global company, including a dynamic work environment, considerable design freedom, an authentic and open corporate culture, and excellent development opportunities.
