About the Role
We are seeking a creative and experienced Social Media & Digital Marketing Specialist to manage and grow our digital presence across key platforms within the UAE real estate market. The ideal candidate will have strong experience in content creation, copywriting, community management, video-production coordination, and lead generation.
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Key Responsibilities
- Develop and implement the company’s social media strategy.
- Create and manage monthly content calendars.
- Manage Instagram, TikTok, LinkedIn, Facebook, and YouTube accounts.
- Create engaging content for off-plan, secondary, leasing, and property-management services.
- Write captions, hooks, scripts, video concepts, and campaign messaging.
- Coordinate property shoots with agents, photographers, videographers, and developers.
- Create content for project launches, exclusive listings, open houses, events, and market updates.
- Manage daily posting, scheduling, and quality control.
- Monitor comments, messages, and enquiries and ensure timely responses.
- Support agents in developing their personal brands.
- Coordinate organic content with lead-generation and paid advertising campaigns.
- Monitor market trends, competitors, and emerging content formats.
- Maintain consistent branding, tone of voice, and visual standards.
- Prepare weekly and monthly performance reports.
- Ensure content complies with UAE advertising and real estate regulations.
Requirements
- 3–5 years of relevant social media or digital marketing experience.
- UAE real estate experience is strongly preferred.
- Strong understanding of Dubai’s off-plan, secondary, and leasing markets.
- Excellent English communication and copywriting skills; Arabic is an advantage.
- Strong knowledge of Instagram Reels, TikTok, LinkedIn, and YouTube.
- Experience in content planning, production, and community management.
- Familiarity with Meta Business Suite, Canva, Adobe Creative Suite, or similar tools.
- Strong organisational skills, creativity, and the ability to work in a fast-paced environment.
If you have a strong understanding of real estate marketing and know how to turn content into engagement and qualified leads, we’d love to hear from you.
