Social Media Editor, The GAYA Guide

About the Role
We are seeking an experienced Social Media Editor to join GAYA, a new global fine dining guide launching in Q4 2026. This key editorial role is designed for a creative, digitally native storyteller who combines an instinctive understanding of social media with a genuine and sophisticated interest in food, restaurants, and global dining culture. The ideal candidate will understand what drives engagement and how to effectively translate exceptional dining experiences into compelling social-first storytelling. This position is not merely about channel management; the Social Media Editor will define how GAYA appears and interacts across social platforms, building a distinctive global social presence for the brand from its launch. The role is based in the company’s Media City office in Dubai.

Key Responsibilities

• Lead and execute GAYA’s social strategy across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Create, commission, and publish captivating social-first content, including short-form video, photography, interviews, graphics, carousels, stories, and written posts.
• Regularly attend restaurants, openings, interviews, events, and other industry occasions to capture original content for GAYA’s social platforms.
• Develop original social franchises, formats, and recurring series to enhance audience recognition and engagement.
• Write scripts, captions, headlines, and social copy with a strong understanding of tone, pacing, hooks, and platform behavior.
• Identify emerging social, food, restaurant, and cultural trends to determine where GAYA can influence or lead the conversation.
• Build and maintain a forward-looking social content calendar aligned with GAYA’s wider editorial calendar, restaurant coverage, and events.
• Monitor social performance and audience behavior, leveraging analytics to identify successful formats, refine output, and drive measurable audience growth.
• Establish clear growth targets across GAYA’s social channels and take responsibility for performance against these objectives.
• Build relationships with chefs, restaurateurs, sommeliers, creators, and key figures within the food and hospitality community.
• Support GAYA’s annual portfolio of events through social content and in-person coverage before, during, and after events.
• Act as a public representative and ambassador for GAYA and the company.
• Regularly attend restaurants and events outside of traditional office hours.

Essential Knowledge and Skills

• Deep, demonstrable understanding of Instagram, TikTok, YouTube, and other major social platforms, including their respective audiences, formats, and algorithms.
• Strong understanding of short-form video with the ability to conceptualize, shoot, and edit high-quality social content.
• Strong editorial judgment and an instinct for identifying stories, moments, and personalities that will thrive socially without compromising GAYA’s positioning.
• Excellent social copywriting skills and a strong command of British English syntax, vocabulary, punctuation, and spelling.