About the Role
Join us in creating the content that captures attention across the GCC and grows our social channels from the ground up. At the company, we connect hundreds of thousands of people with essential services each month, and as a Social Media Executive, you will play a pivotal role in crafting compelling content that stops the scroll. You will start by building social for one of our service categories, with the opportunity to expand into more areas as you grow with us.
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The Role
This role is hands-on and dynamic. You will own our social media presence across Instagram, TikTok, YouTube, Snapchat, and LinkedIn. Your responsibilities will include:
- Creating and curating social media content, driving community engagement, and leading influencer collaborations.
- Coordinating photo and video shoots, analyzing performance data, and using insights to refine future content.
- Being on camera to connect with our audience authentically.
- Reporting directly to the Social Media Lead while managing your channels on a daily basis and exploring additional categories as the company scales.
Success in this role is about setting trends and building a genuine audience, not just scheduling posts.
What Success Looks Like in Your First 6 Months
- Expand our social media channels from mainly one to an active presence on Instagram, TikTok, YouTube, and LinkedIn, achieving agreed-upon audience growth and engagement targets.
- Consistently create and publish engaging Reels and TikToks, often featuring yourself.
- Produce content that builds trust with our audience, providing genuine value rather than just aiming for virality.
- Manage influencer collaborations effectively, ensuring proper tracking and analysis of reach and bookings generated.
- Plan and coordinate impactful photo and video shoots that align with our brand identity.
- Analyze and report on performance metrics of campaigns and collaborations to inform future content creation.
How We Work
- Trend First: We monitor rising trends, formats, and creators, quickly adapting to make it ours.
- Create and Ship: We prioritize posting great content today over waiting for perfection.
- On Camera and Hands-On: We believe the best content comes from those who enjoy being in front of the lens.
- Data Aware: We track reach, engagement, and growth to guide our content strategy going forward.
- Cross-Functional Collaboration: You will collaborate with design, the wider marketing team, and various business verticals daily.
What We're Looking For
Must-Haves
- 3 to 4 years of experience in creating and growing social media content across Instagram and TikTok, including hands-on influencer marketing experience.
- Comfortable and confident on camera, with the ability to present and host content naturally.
- Strong storytelling skills and creative copywriting abilities, turning everyday moments into captivating content.
- Proficient in editing TikTok and Reels with a fast turnaround time that maintains quality.
- A deep, current understanding of social trends, platforms, and formats.
- Cultural fluency in the UAE, with the capacity to quickly learn about the home services sector.
- Experience in coordinating photo and video shoots.
Nice-to-Haves
- Experience in the service, consumer, lifestyle, or healthcare industries.
- A degree in Business, Communications, Marketing, or a related field, though a strong portfolio is more valued than formal education.
- Familiarity with social media tools such as Canva, Adobe Creative Suite, Hootsuite, or Buffer.
Why the company, Why Now
Since our launch in 2015, we have digitized home cleaning in the UAE and expanded our operations across 10+ cities. We now boast over 200 full-time employees, collaborate with 6,000+ service professionals, and have delivered over 15 million service sessions. As a scaling tech company and one of the region's AI pioneers, we aim to build the most-loved super app for home services. Our social media presence is ready for growth in every category we serve. If you excel at creating Reels, feel comfortable in front of the camera, and want to craft the narrative and develop our channels from the start, we want to hear from you.
