About the Role
As a key member of our marketing team, you will be responsible for planning and executing our monthly social media strategy across various channels, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. This role requires collaboration with multiple stakeholders to ensure that all promotions and content align with our brand messaging and resonate with pet parents in the UAE. You will have the opportunity to lead creative briefings, manage content publication, engage with our online community, and analyze social media performance.
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Responsibilities
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Plan the Month
- Run the monthly social media calendar for all channels.
- Meet with stakeholders (marketing, product, Food Advisers, retail, vet partnerships) to gather details for the upcoming month, including launches and events.
- Align content with significant UAE moments for pet parents, such as summer heat, travel season, Ramadan and Eid, back to school, National Day, and adoption drives.
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Get the Creatives Made
- Write clear creative briefs and collaborate with the creative team to ensure timely delivery of every post.
- Track the lifecycle of each asset from brief to approval to publication.
- Ensure every post is on-brand and accurate, particularly those conveying health or nutrition claims.
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Publish and Grow
- Schedule and publish content across all social platforms, adapting formats for each (Reels, TikToks, Stories, etc.).
- Produce UGC-style videos, such as unboxing, mealtime reactions, and behind-the-scenes content.
- Collaborate with real customers and pet creators to generate authentic user-generated content (UGC).
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Look After the Community
- Respond to comments and DMs promptly and in our brand voice.
- Manage responses to Google reviews, whether positive or negative.
- Redirect sales inquiries and service issues to the appropriate teams to ensure all leads are addressed.
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Research and Report
- Monitor competitors and other pet brands for organic content strategies and trends, sharing insights with the team.
- Identify trending topics and audio formats early, pitching ideas for the brand's participation.
- Compile monthly reports on posted content, performance metrics, and strategies for improvement.
Requirements
- Recent graduate or final year student in Marketing, Media, Communications, or a related field.
- An avid user of social media with the ability to analyze and articulate why successful posts work.
- Comfortable on camera and skilled in shooting and editing videos using a smartphone.
- Excellent written English; proficiency in Arabic is a plus.
- Highly organized with the ability to manage a busy calendar involving multiple stakeholders.
- Confident in following up with team members for deadline adherence.
- Basic design skills with Canva; familiarity with Meta Business Suite or other scheduling tools is a bonus.
- Passionate about animals; pet parents are especially welcome.
Benefits
- Monthly stipend.
- Opportunity to manage and own a brand's social channels from day one.
- Hands-on experience in content creation, community management, UGC, and creative production.
- Insight into the growth of a profitable, independent direct-to-consumer brand in the UAE.
- Mentorship from the growth team, learning how social media impacts sales.
- Potential for conversion to a full-time position based on performance during the internship.
