The Social Media Manager will lead and manage PwC Middle East’s presence across key platforms including LinkedIn, Twitter, and YouTube. The role requires strong ownership, hands-on execution, and the ability to balance day-to-day delivery with strategic thinking. This includes managing the content calendar, drafting posts, monitoring performance, preparing reports, and supporting internal campaigns.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Responsibilities
- Own and drive the firm’s social media strategy across platforms (LinkedIn, X/Twitter, YouTube, and others) to elevate brand presence, engage target audiences, and support business objectives.
- Develop and execute high-impact, insight-led content calendars and campaigns that reflect our brand voice and resonate with professional audiences across diverse markets.
- Bring creativity to the forefront — ideating bold concepts, formats, and real-time content that break through noise while staying on brand.
- Stay ahead of platform trends, algorithm updates, and engagement techniques, proactively evolving our strategy and advising senior stakeholders on best practices.
- Work cross-functionally with marketing, design, video, and business teams to produce visually compelling, story-rich content tailored to each channel.
- Support firm events and sponsorships by capturing live content and coverage assets for social platforms.
- Set KPIs, track performance metrics, and produce regular reports with data-driven insights and recommendations for optimization.
- Deliver monthly social media performance dashboards and reports including engagement metrics, platform insights, and actionable recommendations for improvement.
- Monitor conversations, trends, and issues in the social space that may impact brand perception or provide opportunities for engagement.
- Lead or support junior team members by assigning tasks, reviewing output, mentoring on brand tone, and helping manage deadlines under pressure.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 8+ years of proven experience in developing and managing social media strategy for a brand, preferably in B2B, professional services, or a highly visible organisation.
- Exceptional understanding of social media platforms, algorithms, and audience behaviour across LinkedIn, X/Twitter, YouTube, and emerging channels.
- Strong creative instincts — able to translate complex topics into engaging, scroll-stopping content.
- Skilled in social media tools such as Sprinklr, Hootsuite, Meltwater, Hailo or native platform analytics.
- Excellent writing, editing, and visual storytelling skills.
- Strategic thinker with the ability to connect social media activity to broader marketing and business goals.
- Arabic language skills are a must.
Desired Skills
- Experience managing paid social campaigns and audience targeting.
- Familiarity with design and video editing tools (Canva, Adobe, etc.).
- Experience in reputation management or handling sensitive social media issues.
Work Conditions
Available for Work Visa Sponsorship: Yes
Government Clearance Required: No
Location: Dubai
