About the Role
You will run social media for the company, its brands, and selected clients by directing AI. You own social media end to end: strategy, research, design, video, copy, publishing, community management, live reporting, and client contact. You are the director, editor, and quality gate; AI is the production team.
One person in this role is expected to produce what a team of three used to, using AI for design, video, research, translation, scheduling, and reporting. You will direct, review, and improve these outputs, finding suitable tools or building workflows where needed.
You own the whole journey, from idea to published content to measurable learning that shapes the next piece. Alongside delivering the work, you will build workflows that make the next campaign faster, stronger, and easier to run.
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The AI-first Rules You Will Work To
- AI first, hands second: identify the AI tool or workflow before starting any task. Work manually only when no tool can do it, and record why.
- Build once, reuse always: maintain prompt libraries, brand-voice guides, templates, and automations in the shared company workspace.
- Test new tools every week.
Location
Remote.
Essential Requirements
- A portfolio of social content, design, and video created with AI, including the prompts or workflows behind it.
- Daily, confident use of ChatGPT, Claude, or Gemini for research, strategy, copy, and analysis, including custom instructions, projects, or custom GPTs you have set up.
- Working experience of AI image tools such as Midjourney, Nano Banana, Canva AI, or Higgsfield, and AI video tools such as Runway, Kling, Veo, Sora, HeyGen, or CapCut AI.
- Fluent written and spoken English, with the ability to recognize and quickly improve unnatural AI-generated copy.
- At least two years of experience running social media for brands or clients.
- Organised, self-directed, and reliable, with the ability to work remotely across several brands at once.
- Ability to produce design and video through AI workflows, document how you work, and have your output measured.
Nice to Have
- Ecommerce, food retail, travel, or hospitality marketing experience.
- GoHighLevel, ClickUp, and Google Analytics 4.
- Paid social experience with Meta Ads Manager or TikTok Ads.
- Basic SEO and experience repurposing social content for blogs and newsletters.
Benefits
- Fully remote working.
- Company-funded access to AI tools and software.
- Varied projects across multiple brands and industries.
- Opportunities to test new AI tools and develop practical skills in content creation and automation.
- Paid annual leave upon conversion to a permanent position, in accordance with your employment contract.
