Social Media Manager

The Social Media Manager leads our social presence through a combination of agency management and hands-on delivery. They are responsible for briefing, directing, and quality-controlling external agencies and creators who produce our social content, while owning strategy, boosting, community, and performance in-house. They will grow and engage audiences across LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube, with a strong eye for trends, creative judgement to push agencies beyond safe work, and the ability to turn content into measurable results.

Key Responsibilities

• Agency and creative management

  • Own the day-to-day relationship with social and creative agencies: briefing, creative direction, feedback, and final sign-off.
  • Write sharp, insight-led briefs that give agencies clear objectives, audience, tone, and success measures — and push back when creative doesn't meet the standard.
  • Manage agency workflows, content calendars, and deadlines across multiple events running in parallel; ensure nothing ships late or off-brand.
  • Quality-control all agency output: brand voice, visual identity, accuracy, and platform fit. Act as final checkpoint before anything goes live.
  • Review agency performance regularly against agreed KPIs and deliverables; manage scopes, escalate issues, and get maximum value from every retainer.
  • Spot when work should move in-house versus agency, and brief internal designers and videographers when speed matters.

• Strategy and campaigns

  • Set and implement social media campaigns aligned with marketing strategies and event milestones: launches, registration pushes, early-bird deadlines, and show days.
  • Design and deliver targeted content across platforms to increase engagement, followers, and retention — including short-form video (Reels, TikTok, Shorts) built for each platform's algorithm.
  • Maintain the voice of the brand in all posts and interactions. Ensure every piece of content has a purpose and meets the needs of the target audience.
  • Copywriting excellence: create and edit impactful, channel-appropriate copy with flawless proofreading in English (Arabic a strong advantage).
  • Deliver live event coverage: directing agency/on-site teams to capture, edit, and publish in real time during show days.

• Boosting and paid amplification

  • Plan and execute boosting strategies: identify top-performing organic content and amplify with paid spend to reach targeted audiences.
  • Manage boosting budgets, audience targeting, and A/B testing of creative and copy to maximise reach and conversion at the lowest cost.
  • Work with the paid media team so boosted content complements broader paid campaigns rather than duplicating them.
  • Retarget engaged social audiences to drive registrations and commercial outcomes, not just impressions.

• Community and engagement

  • Schedule, post, and engage on all social content. Respond to comments, messages, and queries in a timely manner.
  • Grow and maintain the community year-round, not only during event season; ensure members feel part of the group and get real value.
  • Identify and work with influencers, industry voices, and advocates; support speaker and employee advocacy to extend organic reach.
  • Encourage and curate user-generated content from attendees, exhibitors, and partners.

• Data and insight

  • Employ a metrics-driven approach across all activity. Track and report monthly: reach, engagement, follower growth, traffic, and conversions to registration — including agency performance against KPIs.
  • Use social listening to monitor brand sentiment, competitor activity, and market trends; feed insights back into briefs and plans.
  • Conduct market research with a focus on customer insight and experience.

• Collaboration

  • Build positive relationships with internal colleagues and external stakeholders at all levels; relay the voice of the customer across the wider marketing team.

Qualifications

• 4 to 5 years experience in social media marketing, with demonstrable experience managing external agencies or creative teams.
• Bachelor's degree or equivalent experience.
• Hands-on experience with LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube is essential.
• Proven experience running boosted and paid social campaigns, including budget management and audience targeting (Meta Ads Manager, LinkedIn Campaign Manager, or equivalent).
• Strong creative judgement: able to brief, critique, and improve agency work, not just approve it.
• Experience with scheduling and analytics tools (e.g. Sprout, Hootsuite, or native tools).
• English fluency essential, Arabic an advantage.

Work Conditions

• This is a 6-month contract role.
• It can be performed remotely.
• We are not able to provide relocation or sponsorship support with the position.