Social Media Manager

About
Responsible for planning and executing social media strategies across key platforms, leading content creation, managing influencers, and ensuring alignment with brand goals. Collaborates cross-functionally and tracks performance to optimize impact.

What’s On Your Plate?

• Lead Social Media Strategy & Planning:
  Craft and implement social media strategies that align with brand priorities, campaign goals, and local market moments across all major platforms (Instagram, TikTok, Snapchat, X, Facebook, LinkedIn). Work closely with the regional team.
• Content Creation & Campaign Support:
  Develop compelling content—static, video, and reels—for brand and tactical campaigns. This includes creative storytelling for events like Ramadan, Back to school, and major sports moments.
• Calendar & Community Management:
  Own the social media calendar from planning to execution, ensuring timely coverage of brand activities, local events, CSR, and influencer content. Support on-ground activations with real-time coverage and community engagement.
• Influencer Management:
  Build and manage relationships with local creators. Source, brief, and coordinate content creators for campaigns. Continuously scout and secure new talents, especially within the Qatari influencer space.
• Cross-Functional Collaboration:
  Liaise with PR, design, logistics, and commercial teams to ensure consistency across platforms and support on-ground campaigns like booth setups or pop-ups.
• Performance & Reporting:
  Monitor, track, and report on social media and influencer performance. Use insights to optimize content direction and influencer mix based on business and engagement goals.
• Stay Culturally Relevant & Trend-Savvy:
  Act fast on local trends, platform updates, and pop culture moments to keep content fresh, reactive, and relevant in the Qatari digital space.
• Budget & Boost Management:
  Oversee and track social budget for influencer activations and paid media content in collaboration with regional digital teams.

Qualifications

• Minimum 3 years of proven work experience in social media and content creation, preferably in a fast-paced technology environment.
• Community management experience is a plus.
• Experienced in managing paid social media to spend across several campaigns and platforms, including Facebook, Instagram, and Twitter.
• Have a good understanding of audience targeting, social media KPIs & reporting.
• Knowledge of social media and analytics software – working knowledge of Meta Business Suite, Google Analytics, Facebook Insights, etc.
• Creative and strategic content creation with excellent writing skills in both Arabic and English.
• Being data-driven and passionate about reporting the results is a plus.
• Exceptional time management skills, strong project management skills, and understanding how to manage the priorities of multiple stakeholders.
• Bachelor's degree in marketing or equivalent.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Analytical and comfortable with numbers (proficiency in MS Excel is a plus).
• Hands-on experience in Google Ads, Facebook Business Manager, and content writing.

Location
Doha, Qatar