About the Role
We are seeking a creative, results-driven Social Media Manager to support the growth of our online tourism and e-commerce business. The successful candidate will possess proven marketing experience in the travel, tourism, hospitality, or online booking industry. A strong knowledge of social media, website management, SEO, and digital marketing strategies is essential.
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Key Responsibilities
- Develop and execute digital marketing strategies to increase online visibility, website traffic, customer engagement, and bookings.
- Manage and grow the company's social media channels, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
- Create, plan, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns tailored to travel and tourism audiences.
- Manage the company's website content, ensuring information is accurate, engaging, SEO-friendly, and optimized for conversions.
- Implement SEO strategies, including keyword research, on-page optimization, content optimization, and performance monitoring, to improve organic search rankings.
- Plan and execute digital advertising campaigns across relevant platforms, including Google Ads and Meta Ads, where applicable.
- Develop promotional campaigns for tourism packages, travel experiences, destinations, and online booking services.
- Monitor website traffic, social media performance, campaign results, and conversion rates using tools such as Google Analytics and Google Search Console.
- Analyze marketing data and prepare regular performance reports, identifying opportunities to improve engagement, website traffic, leads, and bookings.
- Conduct competitor research and monitor digital marketing trends within the travel, tourism, and e-commerce industries.
- Coordinate with internal teams, designers, content creators, and external agencies to deliver consistent brand messaging.
- Manage the social media content calendar, campaign timelines, and marketing budgets.
- Ensure consistent branding and a seamless customer journey across social media platforms and the company's website.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience in digital marketing and social media management, preferably within a tourism, travel, hospitality, or online booking company.
- Strong understanding of SEO, keyword research, website optimization, and content marketing.
- Experience managing business websites and updating website content, preferably on an e-commerce or booking platform.
- Hands-on experience with social media platforms, content planning, community management, and audience growth.
