About the Role
A Cyprus-based digital services company is seeking to onboard a Social Media Marketing Specialist to support an iGaming project focused on Latin American markets. In this role, you will manage social media activity, create engaging content, and grow the project's online presence across multiple platforms, within the confines of a regulated industry.
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Location
Worldwide
Employment Type
B2B agreement
Duties & Responsibilities
- Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp, and other relevant channels.
- Create and adapt content for each platform, including short-form video, memes, match previews, live reactions, odds highlights, and promotional posts.
- Manage community channels by replying to comments and direct messages, moderating discussions, and escalating support issues to the appropriate team.
- Coordinate giveaways, contests, and ambassador or influencer collaborations with the Marketing and Affiliate teams.
- Track and report on reach, engagement, follower growth, click-through rates, and contribution to conversions.
- Test new formats, hooks, and posting times, using performance insights to improve results.
- Monitor competitors and platform trends in the iGaming industry.
Requirements
- At least 2 years’ experience in social media marketing.
- Previous experience in the iGaming/betting industry, with exposure to LATAM markets, is mandatory.
- Fluent in both Russian and English.
- Hands-on short-form video editing skills using CapCut, Premiere Pro, or similar tools.
- Experience with social media scheduling and analytics tools such as Meta Business Suite, Sprout Social, or Hootsuite.
- Understanding of how Meta, TikTok, X, and Google restrict iGaming advertising, with the creativity to build organic reach within those limits.
- Strong feel for meme culture and a sharp sense of humour.
- Strong attention to detail, speed and accuracy, able to meet tight deadlines during live events.
Benefits
- Performance-based bonus.
- Access to industry events and conferences.
- Fast-paced, entrepreneurial, and supportive team environment.
- And many others!!!
