We’re looking for a strategic, creative Social Media Senior Manager to lead our brand presence for multiple brands across social channels. This role will own the social strategy, content, community, and performance analytics to drive brand awareness, customer engagement, and measurable business outcomes. You’ll partner closely with Brand, CX, Creative, PR/Comms, and Growth Marketing to deliver best-in-class social experiences that build trust and advocacy.
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Key Responsibilities
- Develop a channel-specific social strategy aligned with brand objectives, audience needs, and commercial priorities.
- Build monthly/quarterly content calendars, campaign roadmaps, and platform plans (organic & paid).
- Define audience segmentation, content pillars, tone of voice, and channel purpose (e.g., LinkedIn for leadership, TikTok for reach, Instagram for community, etc.).
- Lead ideation, copywriting, and production of high-impact social content (static, video, Stories/Reels, carousels, live).
- Brief and collaborate with designers, video editors, and creators; manage external agencies or freelancers as needed.
- Plan and execute campaigns (product launches, tentpoles, seasonal moments, live events).
- Define KPIs and measurement frameworks; deliver weekly/monthly reporting with insights and actions.
Qualifications
- 6+ years in social media management, content marketing, or digital communications; multi-channel ownership.
- Proven track record driving growth, engagement, and brand sentiment in B2C and/or B2B contexts, ideally in a regulatory and/or financial services environment.
- Expertise in short-form video (Reels/TikTok), LinkedIn thought leadership, and community building.
- Strong copywriting, visual storytelling, and creative briefing skills.
Additional Information
“Freedom to succeed” is our core belief. It’s not just a promise we make to our clients and partners, but to our people too. We want our people to LEAP and so in this role you will…
- [Learn] (e.g., from each other/from new projects).
- [Exchange] (e.g., information and best practices in an open-minded environment).
- [Advance] (e.g., by developing skills and accepting greater responsibilities/your career progression and diversification).
- [Prosper] (e.g., by acquiring skills/by nurturing a team of x people).
Location
Dubai, Dubai, United Arab Emirates
