Social Media Specialist

About the Role
As a key member of the social media team, you will manage and enhance the company's presence on social media platforms, focusing particularly on X. Your role involves creating and engaging with content that resonates with our global community, as well as analyzing the effectiveness of our social media strategies. You will collaborate with various teams and leverage emerging trends and technologies to develop and execute compelling campaigns that reflect our mission to increase financial access globally.

Responsibilities:

• Support the day-to-day management of the company's social media accounts, focusing on content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience in creating engaging, timely, and culturally relevant content.
• Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• Follow established social media processes, playbooks, and reporting frameworks while identifying opportunities to improve workflows and content performance.
• Leverage AI-powered tools to develop creative social media content, including static visuals, GIFs, memes, and short-form videos, adapting outputs to platform requirements and brand guidelines.
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

Requirements:

• Fluency in English is required; additional languages are an advantage.
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with an interest in staying current on industry trends and community sentiment.
• Familiarity with AI-powered content creation tools and the ability to use them to produce or support the production of static visuals, GIFs, memes, and short-form videos.
• Comfortable using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks in a fast-paced environment.

Why the company

• Shape the future of finance.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle challenging projects in a fast-paced and innovative environment with autonomy.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).

The company is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.