Specialist - Copywriting

About the Role:
We're looking for a Specialist Arabic copywriter who owns the words behind our brands. You'll write for every touchpoint, from social posts and CRM journeys to in-app UX copy and travel packages. You'll be the final word on quality, so every piece goes out on-brand, culturally sharp and built to convert.

Responsibilities:

• Write original, compelling Arabic copy across websites, apps, newsletters, brochures, social media and paid campaigns.
• Develop travel packages, itineraries, and promotional materials that inspire and convert.
• Write CRM content (email, push, SMS, in-app) tailored to the relevant audience segments and lifecycle stages.
• Create UX/UI content, including microcopy, onboarding flows, error states, CTAs and product screens, in close collaboration with product and design teams.
• Use AI tools to speed up ideation, drafting and versioning. Test and refine AI-generated content so it meets brand, cultural and quality standards.
• Plan and run copy A/B tests across digital channels, and use performance data to improve messaging.
• Act as the final approval point for Arabic content, reviewing and signing off work from internal writers, agencies and freelancers.
• Keep brand voice and tone consistent across all platforms for both Discover Saudi and Mawasim.
• Write clear, concise copy for infographics, flyers and other brand collateral.
• Act as a key point of contact across departments (marketing, product, CRM, business and creative teams), turning briefs into effective messaging and communicating clearly in both Arabic and English.

Profile Requirements:

• Bachelor's degree in Journalism, Media, Communications, Arabic Literature or a related field.
• At least 5 years of copywriting experience, ideally in a creative or digital agency or another fast-paced environment.
• Proven experience writing for digital marketing: social media, CRM, paid and owned channels.
• Hands-on experience with AI content tools, plus a clear process for testing and quality-checking their output.
• Familiarity with UX writing principles and content design for digital products.
• Proven track record as the final approver or senior sign-off on content.
• Excellent writing, editing and proofreading skills in Arabic, with strong attention to detail and cultural nuance.
• Fluent in spoken and written English, with the confidence to present ideas, take briefs and give feedback across departments and stakeholders.
• Deep understanding of Saudi culture and of dialects across the regions.
• Working knowledge of CMS, SEM, CRM and social media platforms.
• Creative and strategic thinking, with a portfolio of successful campaigns.
• Excellent organization and time management, with the ability to handle several projects at once.
• Flexibility to accommodate occasional urgent requests outside standard working hours during peak periods, such as the summer season and major campaigns.
• Strong sense of ownership and accountability, with the ability to manage projects from brief to launch.
• Ability to thrive under pressure, manage tight deadlines and deliver high-quality work within short turnaround times.

Being you @ the company:
At the company, our teams work with purpose, clarity, and a shared commitment to doing things the right way. Whether you're building platforms, supporting travelers, or shaping strategy, your work connects to something bigger. Across functions and locations, we value accountability, trust, and collaboration - and we create the structure and space for you to contribute meaningfully from day one.

Here, you will find:

• A purpose-led workplace where your ideas can create real impact
• Ongoing learning and development to help you grow with intention
• Recognition that celebrates your wins, both big and small
• A community built on trust, curiosity, and shared momentum

No matter where your journey started, at the company, you will find space to grow, connect, and contribute meaningfully.