Specialist Marketing Technology & Operation - MEA

About the Role
We are seeking a highly motivated Specialist Marketing Technology & Operations to support the transformation and optimization of digital marketing capabilities across the Middle East and Africa region. This role sits at the intersection of marketing, technology, data, and operations. As an individual contributor with regional responsibilities, you will work closely with marketing, digital, commercial, and business stakeholders to enhance marketing technology capabilities, improve operational performance, and deliver scalable solutions that support strategic business priorities. The successful candidate will help create sustainable, repeatable, and measurable marketing processes that improve efficiency, increase adoption, and strengthen the impact of marketing investments across the region.

What will you do?

Marketing Technology & Automation

• Support the management, optimization, and enhancement of marketing technology platforms.
• Design and implement scalable marketing processes, workflows, and automation journeys.
• Identify opportunities to reduce manual effort and improve operational efficiency.
• Drive standardization and consistency across marketing activities.

Marketing Operations Excellence

• Improve operational governance, data quality, and campaign execution processes.
• Support consent management and compliance requirements.
• Establish and maintain operational controls and best practices.
• Monitor and resolve process inefficiencies and recurring issues.

Stakeholder Partnership

• Collaborate with regional and cluster marketing teams to understand business requirements.
• Translate business needs into practical technology and process solutions.
• Drive adoption of new capabilities through enablement and knowledge sharing.
• Build strong relationships across multiple countries and stakeholder groups.

Data & Performance

• Support reporting, measurement, and operational performance tracking.
• Improve data traceability and visibility across marketing activities.
• Identify opportunities to optimize engagement, lead progression, and operational performance.
• Ensure reliable and actionable insights support decisions.

What are the key skills we are looking for:

• Marketing Technology — intermediate level; administering platforms that enable automation and personalization.
• Data Integration — intermediate level; connecting systems to ensure seamless data flow across marketing and sales.
• Data Management — intermediate level; maintaining accuracy and governance across MarTech platforms.
• Demand Generation — intermediate level; supporting campaigns that attract and convert prospects.
• Audience Segmentation — intermediate level; creating targeted segments that improve campaign relevance.
• Conversion Rate Optimization — intermediate level; analyzing and improving funnel performance.
• Account-Based Marketing — intermediate level; enabling personalized campaigns for high-value accounts.
• Process Management — intermediate level; documenting and optimizing marketing operations workflows.

What Success Looks Like?
Success in this role is measured by the delivery of scalable, adopted, and sustainable solutions that create measurable business impact. Key outcomes include:

• Increased scalability through reusable workflows, templates, and automation.
• Improved operational quality and reduced recurring issues.
• Greater adoption and self-sufficiency across regional marketing teams.
• Stronger customer engagement, lead progression, and operational efficiency outcomes.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Technology, Digital Marketing, Information Systems, or a related field
• Experience in marketing operations, marketing technology, digital marketing, CRM, marketing automation, or business process improvement
• Strong analytical, problem-solving, and stakeholder management skills
• Ability to manage multiple priorities across a complex regional environment
• Excellent communication and collaboration skills
• Experience with marketing automation platforms and CRM ecosystems
• Certifications in Salesforce Marketing Cloud, Marketo, or workflow automation platforms
• Exposure to business analysis, project delivery, product discovery, consent management, or responsible AI initiatives

What's in it for me?

• Visible impact — your work enables marketing campaigns that drive business growth
• Access to cutting-edge MarTech tools and opportunities to stay ahead of industry trends
• Supportive, collaborative culture that encourages innovation and professional growth
• Development opportunities to expand both your technical expertise and strategic thinking

Rewards designed for you
Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community.

Looking to make an IMPACT with your career?
When you think about joining a new team, culture matters. Our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization.