About the job
This is an individual contributor role on the Performance Marketing team. You will own the day-to-day execution of paid campaigns across channels, manage budgets, and drive customer acquisition.
You will work directly with the Head of Marketing on Marcomms strategy, incentive tracking, and business performance analysis, while also collaborating with the performance marketing lead. This is a hybrid role: part campaign executor, part strategic analyst, requiring comfort in switching between both responsibilities. The team expects you to run lean, incorporating AI into your workflow, minimizing manual steps, and operating at a pace that matches the business.
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Campaign Execution
- Own end-to-end campaign setup, bidding, and optimisation across Meta, TikTok, and other paid channels.
- Take creatives live, test new formats, and iterate based on performance data.
- Manage daily budget allocation and pacing to hit CAC targets.
- Monitor campaign health and flag issues before they compound.
Performance Analysis
- Analyse campaign performance across the full funnel, from impression to conversion.
- Build and maintain regular performance reports for the Head of Marketing and senior stakeholders across the two main markets (UAE & Egypt).
- Track incentive performance and contribute to business performance reviews.
- Identify CAC efficiency opportunities and provide data-backed recommendations.
Experimentation
- Design and run A/B tests on creatives, audiences, bids, and landing experiences.
- Document test hypotheses, results, and learnings in a structured way.
- Propose new experiments based on platform signals, competitive benchmarks, and your own analysis.
Strategy and Marcomms Collaboration
- Work closely with the Head of Marketing on marketing communications planning and calendar.
- Support incentive design and tracking, aligning promotional activity with acquisition goals.
- Contribute to quarterly planning with performance data and channel insights.
Qualifications
Platform Depth
- Strong working knowledge of Meta Ads Manager: campaign structures, bidding strategies, Advantage+ campaigns, and creative best practices.
- Working knowledge of TikTok Ads: smart campaigns, TopView, In-Feed, and short-form content performance patterns.
- Familiarity with how short-form content (Reels, TikToks) behaves differently in paid vs organic and how to use that to brief or iterate on creative.
- Working knowledge of other platforms such as Google, Apple Ads, Snapchat, etc.
- Understanding of attribution and MMP mechanics: how platforms like Adjust or AppsFlyer measure installs, events, and in-app revenue, and recognizing where discrepancies come from.
AI-First Way of Working
- Expected to use AI tools actively in day-to-day tasks: for reporting, analysis, brief writing, and workflow automation.
- The goal is to reduce manual overhead. If a well-prompted tool can handle a repetitive task, it should be automated.
- Comfort with prompt engineering and integrating AI outputs into workflows is a strong plus.
Analytical Rigour
- Ability to pull data, build a view, and explain findings independently.
- Understanding of incrementality vs. last-touch attribution, enabling informed discussions about channel contribution.
- Familiarity with CAC, LTV, ROAS, and CPM in practical terms, beyond definitions.
Speed and Ownership
- Proactively monitor, identify, and resolve issues without waiting for instructions.
- Independently manage your workload across campaigns and strategic tasks without sacrificing quality.
- Ability to thrive in a fast-paced environment, where speed is essential.
Qualifications
- 3 to 5 years of hands-on performance marketing experience, with at least 2 years focused on paid social.
- Experience managing and allocating performance marketing budgets across channels and markets, optimizing spend based on business objectives.
- Proven track record running Meta and TikTok campaigns beyond initial setup.
- Experience working with MMPs (Adjust, AppsFlyer, or equivalent) and familiarity with platform-level attribution.
- Exposure to q-commerce, food delivery, or e-commerce is a strong plus.
- Bachelor's degree in Marketing, Business, or a related field.
Nice to Have
- Experience running campaigns across both brand and performance objectives simultaneously.
- Experience briefing creative teams and providing structured feedback on short-form video assets.
- Hands-on use of AI tools in a marketing context (ChatGPT, Claude, Gemini, or similar).
