About the Role
Lead and coordinate the creation and review of external PR & media content for the company to ensure messaging is clear, impactful, and aligned with the company's strategy and narrative. This role involves developing strategic external communications planning and ensuring collaboration across departments to maximize impact, consistency, and value. You will serve as the focal point for PR media communications with business teams, providing strategic guidance on media positioning opportunities and strategies. Responsibilities include driving media relations and stakeholder engagement to shape the company’s external positioning and protect and enhance its reputation.
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Key Accountabilities
Strategic Content Planning and Development
- Develop strategic communication plans to effectively convey the company’s brand story, product offerings, corporate announcements, and key initiatives across various media channels.
- Collaborate with internal stakeholders to identify and fulfill their digital and print communication needs.
- Research and draft high-quality content including press releases, social media articles, talking points, Op-eds, and feature articles, ensuring alignment with the corporate and brand narrative, tone, and copy style.
- Analyze informational inputs to generate creative concepts and propose content strategies that enhance visibility and value proposition.
Content Design, Standardization, and Execution
- Oversee the creation and design of PR and Media content, text, visuals, videos, and infographics, across platforms, ensuring compliance with the company and the company Group guidelines.
- Conduct content development in collaboration with stakeholders to gather data and develop visuals that maintain conceptual integrity and brand tone.
- Standardize content across platforms and media, revising materials as needed to ensure consistency with organizational communication strategies.
- Support the manager in finalizing advertisements, brochures, product/service booklets, and campaign materials before rollout across channels, including drafting copy and proofreading to ensure standards are met.
Media Activities and Analysis
- Analyze the performance of PR and media campaigns, identifying opportunities for improvement in approach, content, and outreach.
- Monitor competitor media activities, assess campaign impact, and provide strategic recommendations based on market intelligence.
- Implement tracking models to monitor press coverage, reputational risks, and opportunities, informing planning on a weekly, quarterly, and annual basis.
- Manage centralized non-technical archiving facilities to preserve corporate heritage, ensuring materials are well-classified for future reference.
Production, Coordination, and Support
- Coordinate with senior management to ensure alignment of core messaging and promotional activities across channels, including broadcast, print, and digital formats.
- Collaborate with team members to harmonize digital, press, and campaign content across communication channels, supporting internal and external strategies and objectives.
- Maintain relationships with PR and Media agencies, overseeing external PR support, media placements, and publications.
- Coordinate with stakeholders to produce video script narration, adapt communication materials, and conduct regular content audits to maintain an up-to-date content inventory.
Qualifications, Experience, Knowledge & Skills
Minimum Qualification
- Bachelor’s degree in marketing communication, Marketing, or Advertising from a recognized university.
Minimum Experience & Knowledge & Skills
- 8 years of experience in digital and social media marketing and advertising.
- Experience in the Oil and Gas or Retail industry is preferred.
