Sr Brand Designer - Brand Foundations

About the Role / About the Job
The company is dedicated to building the financial infrastructure on cryptorails, enabling people to own the power of their money on a global scale. With products operating in over 100 countries, we are committed to advancing an open financial system through our various brands including the company, NinjaTrader, and Breakout. The Brand Foundations team plays a crucial role in maintaining coherence across our numerous brands by managing brand guidelines, architecture, AI-native brand operations, templates, and assets that all product teams rely on.
You will be at the forefront of this initiative, serving as the standard-setter who empowers teams to produce exceptional brand work by providing better tools, clearer guidance, and higher standards.

Responsibilities

• Own and evolve the core brand system, including brand guidelines, component libraries, templates, and asset libraries essential for product pods.
• Raise brand quality across teams by facilitating better brand work without resorting to policing.
• Develop and maintain visual identity standards across the company's diverse brands, ensuring consistency as products evolve.
• Define and document brand behaviors across emerging platforms, AI-generated outputs, motion, and new product categories to prevent inconsistency.
• Collaborate with designers, marketers, and product partners to identify breaking points in the system and address issues at their root.
• Translate complex concepts (e.g., crypto rails, onchain finance, institutional trading) into clear, actionable brand guidelines that non-brand specialists can understand and use confidently.
• Conduct design reviews in a constructive manner, providing feedback that fosters creativity and improvement.
• Stay updated on the evolution of design tools, including AI, and adapt the company's brand system accordingly.

Requirements

• Extensive experience as a brand designer in both agency and in-house environments, with a proven track record of building and evolving brand systems.
• Systems thinking as a default mode; ability to identify patterns and structural problems while solving for the overall brand system.
• Strong experience in motion design or collaboration with motion designers; familiarity with digital brand touchpoints.
• Expertise in brand identity and an understanding of how visual systems convey meaning, trust, and recognition at scale.
• Strategic mindset, comfortable defining brand values and direction prior to the design phase.
• Strong communication skills, capable of articulating brand decisions to designers, PMs, marketers, and leadership.
• A portfolio demonstrating not just design skill, but strategic judgment and coherent brand thinking that improves team outcomes.
• Proficient in Figma and Adobe Creative Suite with an understanding of how design tools, including AI, are transforming brand practices.
• A genuine curiosity about cryptocurrency, technology, and the significance of financial ownership for individuals globally.

Commitment to Diversity and Inclusion
We are committed to hiring individuals from diverse backgrounds and perspectives. We consider qualified applicants with criminal histories, ensuring assessments are consistent with the San Francisco Fair Chance Ordinance. We encourage applicants to apply even if they do not meet all listed requirements, especially if they are passionate about or knowledgeable in crypto.
As an equal opportunity employer, we maintain zero tolerance for discrimination or harassment of any kind based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, or any other protected characteristic as outlined by laws.

Additional Information

• Applications are accepted on an ongoing basis unless a specific deadline is mentioned.
• Candidates may be required to complete skills or work-style assessments relevant to the role during the hiring process, which will be evaluated in conjunction with experience and interviews.