About the Role
As a Brand Manager, you will play a critical role in shaping and driving the success of our brands, from strategy to execution. This role offers a unique opportunity to lead the end-to-end launch of new products, translating regional and global strategy into locally impactful brand plans that improve patient outcomes and drive sustainable growth.
This is a highly visible role for a strategic, agile marketer who thrives in a fast-paced environment and is passionate about bringing innovation to market, building strong brands, and making a meaningful impact for patients.
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Major Accountabilities:
- Prepares content of Integrated Brand Teams and Launch Teams.
- Responsible for execution, monitoring, and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts, and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions.
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
- Collaborate with Marketing and Medical teams to maximize activities: - Scout centres, KOLs and OLs by disease within assigned territory.
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Requirements:
- Minimum 2 years brand management experience within the pharmaceutical industry. Previous sales management/market access experience is desirable.
- Demonstrated success in launching products.
- Experience in the Immunology Disease area preferred.
- Local market experience preferred.
- Fluent in English and Arabic language.
Skills Desired
- Agility
- Asset Management
- Commercial Excellence
- Cross-Functional Collaboration
- Customer-Oriented
- Digital Marketing
- Healthcare Sector Understanding
- Influencing Skills
- Marketing Strategies
- Operational Excellence
- Priority Disease Areas Expertise
- Product Lifecycle Management (PLM)
- Product Marketing
- Product Strategies
- Stakeholder Engagement
- Stakeholder Management
- Strategic Alliances
