About the Role
As a Senior Performance Creative, you will concept, produce, and ship paid creative for the company Consumer and Krak. Your focus will primarily be on paid static, but you'll also ideate and create performance videos and utilize generative AI as a core production method. You will take projects from conception to finished, approved, multi-market asset sets, ensuring that the creative resonates with audiences and drives engagement. This role requires a blend of creativity, strategic thinking, and leadership in craft and automation.
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The Team
You will be part of the company's Consumer Creative & Design team, which is responsible for the complete creative execution for the company Consumer and Krak. The team collaborates closely with Product Marketing, Performance Marketing, Content & Social, and Lifecycle teams, maintaining brand and messaging quality across all creative outputs.
Key Responsibilities
- Own the paid static creative for the company Consumer across product launches, campaigns, promotions, and ongoing activities.
- Build creative assets for various channels, including Meta, TikTok, YouTube, LinkedIn, Reddit, and X, ensuring each piece is tailored to the platform's specifications and native feel.
- Conceptualize and produce performance videos, delivering cross-format sets that include 9:16 sound-on, static-adjacent 1:1, and 4:5 assets.
- Leverage AI-generated and AI-assisted techniques for video and imagery production, while discerning when AI provides the fastest route to high-quality ads.
- Bring innovative ideas to creative briefs, developing culturally relevant and internet-native concepts that enhance overall creative pillars.
- Efficiently version and localize work across different markets, languages, formats, and regulatory requirements, typically managing multiple workstreams simultaneously.
- Design creative strategies that facilitate testing; collaborate with Performance Marketing to refine concepts and enhance performance based on metrics like thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS.
- Work alongside Product Marketing and compliance teams for project approvals without compromising the initial creative vision.
- Maintain high-quality standards for your own work and keep files organized for easy collaboration with others.
What You’ll Bring
- 5+ years of experience in performance creative within a high-volume in-house team or performance agency, preferably in fintech, crypto, gaming, or similar regulated fields.
- A portfolio demonstrating your expertise in paid static creative, including briefs/objectives and results where available; must include examples of full video cuts, an AI-generated piece, and a tested concept with data insights.
- Strong understanding of layout, hierarchy, typography, and composition, particularly for thumbnail-sized displays across various platforms and languages.
- Experience with native platform strategies for Meta, TikTok, and YouTube; ability to articulate why a single concept requires different approaches on each platform.
- Proven video production skills, from concept to delivery, including sound design.
- Experience with generative AI tools for video and imagery production, supported by prior work samples.
- Familiarity with structured creative testing programs and ability to interpret creative performance metrics.
- Strong fluency in internet and meme culture, with an ability to quickly identify trends and maintain comedic timing.
- Ability to deliver high-quality work rapidly, manage multiple revisions, and adapt to last-minute changes.
- Comfortable navigating regulatory constraints, crafting layouts that align with risk warnings and market-specific requirements.
- Solid copywriting instincts, emphasizing clarity and value without jargon.
- Proficiency in Figma and Adobe Creative Cloud (After Effects, Premiere, Photoshop) alongside strong generative AI skills.
- Genuine curiosity about investing and crypto markets, and ability to relay complex concepts in an accessible manner.
Contract and Application Details
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. You may redact identifying information regarding age, graduation dates, or educational histories in your resume to ensure privacy.
Our Commitment
This position celebrates diversity in talent, backgrounds, and perspectives, hiring based on merit and the relevant competencies for the role. We encourage all qualified applicants to apply, even if they do not meet every listed requirement.
We are an equal opportunity employer and uphold a zero-tolerance policy for discrimination or harassment of any kind. Applications from candidates with criminal histories will be considered consistently with the San Francisco Fair Chance Ordinance.
