About the Role
The objective of this role is to create innovative and high-quality design ideas for product advertisement and other promotional needs. The incumbent will be responsible for delivering finished graphic materials that effectively meet the marketing and sales requirements through both printed kits and digital media materials.
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Key Accountability Areas
Conceptual Design & Development:
- Reflect and communicate brand and product identity values and principles through a creative design approach, focusing on layout, composition, styling, and coloring for both printed and digital media.
- Develop creative graphics and marketing content to enhance brand and product advertisement.
- Archive product visuals with color corrections for accessible business needs.
- Maintain up-to-date subject knowledge through research and study.
Supervision & Documentation:
- Supervise and lead the graphic design team to ensure high-quality deliverables.
- Ensure brand aesthetics are upheld, effectively portraying the brand identity across all materials.
- Participate actively in brainstorming sessions, contributing creative thoughts and ideas.
- Collaborate closely with sales and marketing teams to develop packaging ideas that align with client needs.
Deliverables:
- Design cost-effective, attractive, and safe packaging for commercial products.
- Create marketing and sales collaterals, managing the process from concept execution to final output.
- Monitor the marketing communications design schedule and provide regular progress reports.
- Ensure that all delivered products or services comply with company policies and standards.
Role Accountability
HR Proficiency:
- Train subordinates and build an effective team.
- Provide leadership, coaching, and direction to team members in all aspects of their work.
- Delegate assignments to subordinates effectively.
- Ensure fair distribution of tasks to maintain morale and motivation among team members.
Delivery:
- Execute planned activities to meet operational and development targets as per delivery schedules.
- Utilize resources efficiently to achieve objectives while adhering to cost and time constraints.
- Provide periodic reports detailing deviations and the execution of planned tasks.
Problem-Solving:
- Address and resolve any problems that arise, escalating complex operational issues as necessary.
Business Process Improvements:
- Coordinate the documentation of well-defined systems, policies, and procedures, seeking automation opportunities whenever possible.
Compliance:
- Ensure compliance with relevant policies, procedures, and work instructions.
Academic Qualification
Work Experience
Technical / Functional Competencies
- Design Specifications
- Design Tools
