About the Role
The Senior Manager - Agency & Large Customer Partnerships will focus on building and scaling agency partnerships across the company’s new demand channels. This role involves leveraging opportunities on-app and off-app with Endemic and Non-Endemic advertisers, such as agency selling and off-site advertising. The goal is to create a customized and curated product and commercial strategy that enhances Ads investments from these channels. As a thought leader, you will introduce best practices, guide strategic changes, and balance tactical execution to achieve strong commercial results.
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What's On Your Plate?
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Extended Demand Channels:
You will expand Ads monetization beyond on-platform products by unlocking new demand channels. This includes agencies, DSPs, and both Food and Non-Food categories. You'll treat these as commercial growth levers, pilot high-impact opportunities, and feed successful models into the go-to-market strategy for broader rollout.
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Own Ads Revenue (Direct Accountability):
You will be responsible for driving Ads revenue acceleration from these new channels. This includes constructing account-level Ads strategies tailored to each account rather than adopting generic approaches, defining budget potential and targets, and tracking monthly and quarterly revenue. This is a performance-driven role requiring direct accountability for results.
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Develop Account-Specific Product Mix & Investment Strategy:
You will determine investment levels across various channels (on-app vs off-app), products, and the roles they play, whether for acquisition, conversion, or branding. Adjustments to budgets will be necessary according to seasons, campaigns, and business goals, with the authority to override generic recommendations when essential.
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Structure Deals & Custom Solutions in Partnership with Commercial Teams:
Tasked with designing custom packages (bundling products, creating pricing structures, pilots), you will lead negotiations with senior stakeholders and collaborate internally with teams across Commercial, Finance, Legal, and Billing on non-standard setups.
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Influence Product via Structured Feedback:
While you do not own global product strategy, your insights will help surface account-specific gaps (such as pricing, targeting, and reporting) for prioritization based on revenue impact through workshops and engagement routines.
What Does Success Look Like in This Role?
Success will be measured by the ability to create and scale new Ads demand channels that generate incremental revenue beyond existing efforts. Key Performance Indicators (KPIs) include:
- Revenue generated from new channels such as agencies, DSPs, off-app advertising, and non-endemic advertisers
- Advertiser diversification through activating and growing new advertisers and budgets not previously captured by Ads
- Strategic coverage of priority accounts documented through multi-channel Ads roadmaps and investment strategies
- Qualified revenue pipeline from new monetization opportunities
- Successful commercialization of pilots into scalable go-to-market motions
Qualifications
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- 10+ years of total work experience, with at least 5 years in Advertising Sales, preferably in an E-commerce company.
- Minimum of 5 years leading direct teams.
- Experience utilizing data and analytics to shape sales strategy and results within an advertising business.
- Proven history of collaboration with Product teams to influence feature development, delivery, and roadmaps.
- Experience in C-level sales and establishing strategic partnerships.
- Exceptional communication and collaboration skills, with a proven ability to influence and align cross-functional teams and senior leadership around commercial objectives.
Additional Information
Join Our Vibrant Team in Dubai at City Walk, Where Work Meets Innovation and Fun!
- Grow With Us: We prioritize growth and recognition, both professionally and personally, starting your journey of development here.
- Diverse & Inclusive: Our strength lies in our diversity, welcoming colleagues from all backgrounds in an inclusive environment.
- Make a Difference: Join the team driving the fastest-growing online food ordering network, ensuring your contributions matter.
- Fun & Community: Engage in company events, cultural outings, and sports activities that foster bonding within our extraordinary team.
- Daily Perks: Enjoy fresh fruits, coffee, and wellness rooms as daily enhancements to your work life.
- Health & Wellness: We prioritize your wellbeing with sponsored healthcare and gym memberships.
