As the Sr. Manager - Strategic Ads Partnerships, you will lead the strategy, growth, and monetization of our highest-GMV brands across Food and Non-Food verticals. The role focuses on scaling advertising investments through tailored brand strategies, new demand channels (including off-app and agency-led solutions), and data-driven commercial execution. We’re looking for a proactive leader with strong stakeholder management, analytical depth, and the ability to turn insights into impactful business outcomes while driving best-in-class advertising practices across markets.
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What’s On Your Plate?
- Extended Demand Channels:
You will expand Ads monetization beyond on-platform products by unlocking new demand channels for Key Accounts (e.g., agencies, DSPs, etc.) across the app and off-app, treating these as commercial growth levers, not standalone products.
- Own Ads revenue for Key Accounts:
You are directly accountable for Ads revenue acceleration from the LCS segment. You will build account-level Ads strategies, define budget potential and targets per account, and track monthly/quarterly revenue delivery. This is a number-carrying role, not a support function.
- Develop account-specific product mix & investment Strategy:
You will decide for each account how much to invest across channels and products, overriding generic recommendations where needed.
- Structure deals & custom solutions in partnership with commercial teams:
You will design custom packages (bundled products, pricing structures, pilots) and lead negotiations with senior stakeholders on both the partner and internal sides.
- Influence Product via structured feedback:
You will provide account-specific gaps and push for prioritization where justified by revenue impact.
What does success look like in this role?
Successful ownership means establishing a clear Ads strategy and roadmap for each account. Ad adoption would be planned and predictable, not reactive, with visible partner-facing Ads narrative.
KPIs include:
- Revenue generated from new advertising channels.
- Growth in the number of active advertisers and new ad budgets captured.
- Coverage of key accounts with clear multi-channel advertising plans.
- Qualified revenue pipeline from new monetization opportunities.
- Conversion of successful pilots into scalable go-to-market programs.
Qualifications
- Bachelor’s degree in business, marketing, economics, or a related field.
- 10+ years of total work experience, with a minimum of 5+ years of Advertising Sales experience in an E-commerce company preferred.
- Minimum 5+ years of experience leading direct teams.
- Experience using data and analytics to drive sales strategy and results within an Advertising business.
- Experience in collaborating with Product teams to shape feature development, delivery, and roadmaps.
- Experience with C-level sales and strategic partnership building.
- Exceptional communication and collaboration skills, with a proven ability to influence and align cross-functional teams and senior leadership around commercial objectives.
