As the Sr. Manager - Strategic Ads Partnerships, you will lead the strategy, growth, and monetization of our highest-GMV brands across Food and Non-Food verticals. The role focuses on scaling advertising investments through tailored brand strategies, new demand channels (including off-app and agency-led solutions), and data-driven commercial execution. We’re looking for a proactive leader with strong stakeholder management, analytical depth, and the ability to turn insights into impactful business outcomes while driving best-in-class advertising practices across markets.
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What's On Your Plate?
- You will expand Ads monetization beyond on-platform products by unlocking new demand channels for Key Accounts (e.g. agency, DSP, etc.). Treat these as commercial growth levers, not standalone products. Pilot, validate, and scale high-impact opportunities.
- You are directly accountable for Ads revenue acceleration from the LCS segment. You will build account-level Ads strategies (not generic approaches). Define budget potential and targets per account. Track and drive monthly/quarterly revenue delivery. This is a number-carrying role, not a support function.
- You will decide, for each account, how much to invest across which channel (on-app vs. off-app), across products (in CPC vs. Display), determining the role each product plays (acquisition vs. conversion vs. branding). You are expected to override generic recommendations where needed.
- You will design custom packages (bundled products, pricing structures, pilots), lead negotiations with senior stakeholders on the partner side, and with internal teams, including Commercial, Finance, Legal, and Billing on non-standard setups.
- Surface account-specific gaps (pricing, targeting, reporting) and push for prioritization where justified by revenue impact.
What does success look like in this role?
Successful ownership means establishing that each account has a clear, structured Ads strategy and roadmap. Ad adoption would be planned and predictable, not reactive, and not limited to just the on-app channel.
KPIs include:
- Ads revenue from Key Accounts (absolute €)
- % of total Ads revenue from Key Accounts
- Ads revenue per Key Account (avg + top cohort growth)
- Growth in Ads budget per KA (QoQ / YoY)
Qualifications
- Bachelor’s degree in business, marketing, economics, or a related field.
- 10+ years of total work experience, with a minimum of 5+ years of Advertising Sales experience in an E-commerce company preferred.
- Minimum 5+ years of experience leading direct teams.
- Experience using data and analytics to drive sales strategy and results within an Advertising business.
- Experience in collaborating with Product teams to shape feature development, delivery, and roadmaps.
- Experience with C-level sales and strategic partnership building.
- Exceptional communication and collaboration skills, with a proven ability to influence and align cross-functional teams and senior leadership around commercial objectives.
