About the Role
Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.
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Key Accountability Areas
Representation & Brand Promotion
- Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company’s image, products, and values.
- Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.
Market Research & Intelligence
- Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
- Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
- Translate collected data into reports and presentations that support data-driven decisions and business development planning.
Market Expansion & Business Development
- Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
- Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
- Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.
Planning & Budgeting
- Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
- Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
- Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
- Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
- Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.
Performance Monitoring & Reporting
- Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
- Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.
Role Accountability
HR Proficiency:
- Ability to obtain updated soft and technical skills related to the job.
- To have a vision and a plan for the career path and how to achieve it.
Delivery:
- Perform the planned activities to meet the operational and development targets as per delivery schedules.
- Utilize resources effectively to achieve objectives within efficient cost and time.
- Provide a periodic report formatted by detailing the deviation and execution of planned tasks.
Problem-Solving:
- Solve any related problems that arise and escalate any complex operational issues.
Quality:
- Ensure quality requirements to develop effective quality control and processes, including specifications for products or processes or related activities.
Business Process Improvements:
- Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
Compliance:
- Comply with related policies and procedures and work instructions.
Health, Safety, and Environment:
- Ensure compliance with relevant safety, quality, and environmental management procedures and controls within defined areas of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.
Academic Qualification
- Bachelor Degree in Electrical Engineering or any relevant field.
Work Experience
Technical / Functional Competencies
- Advertising Concepts
- Brand Development
- Competitive Analysis
- Customer Relationship Marketing
- Marketing Programs
