About the Role
The Sales Specialist is accountable for maximizing the on-shelf product presence, conducting in-store sampling and promotions as needed, and ensuring adherence to planograms. Responsibilities include providing updated market information to support sales opportunities and managing in-store activities through the PACE system. The role demands execution, system ownership, and achieving performance KPIs.
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Responsibilities
JOB PURPOSE
- Maximize on-shelf product presence.
- Conduct in-store sampling and promotions when necessary.
- Ensure full adherence to planograms; report deviations immediately to the pre-seller.
- Provide up-to-date market information to support sales opportunities.
- Execute in-store activities according to company standards and manage these activities through the PACE system.
- Ensure data accuracy, maintain Perfect Store compliance, and achieve performance KPIs.
PRINCIPAL ACCOUNTABILITIES
- Call on specific trade outlet stores as per the daily journey plan provided by your supervisor.
- Merchandize products within stores across various access points, such as shelf, stand, and floor displays.
- Place point-of-sale (POS) material next to product displays where applicable.
- Ensure all access points are merchandized according to approved planograms.
- Rotate products using the FIFO method and remove sub-standard stock.
- Maintain clean and fresh stock of products on the shelf at all times.
- Monitor and report competitive activities.
- Report deviations from agreed terms with assigned customers/outlets.
- Report daily activities to your supervisor.
- Participate in sampling/redemption campaigns when required.
- Maintain appropriate personal appearance and professional behavior in line with company conduct codes.
- Monitor market developments, define marketing objectives, and estimate expected sales volume for designated stores.
- Oversee implementation of sales go-to-market strategies and promotional programs.
- Prepare specialized sales-related reports with appropriate recommendations as per approved policies and procedures.
- Ensure compliance with PACE Data ownership and execution responsibilities:
- Execute all visits through the PACE Merchandising System.
- Follow the assigned journey plan and ensure data accuracy (photos, counts, timestamps).
- Avoid manual or offline reporting.
- Close action items raised in the system.
Key Performance Measures:
- Execution Standard.
- LTA enforcement.
- Journey plan adherence.
- PACE system reports/outcomes.
Performance Responsibilities (KPIs) Measured & tracked:
- % Visits Done vs Plan.
- MSL Compliance.
- Rock Compliance.
- SOS Perfect Store Compliance.
Qualifications
Differentiating Competencies Required
- Knowledge of sales channels.
- Basic sales knowledge.
- Strong customer communication skills.
Experience / Competencies Required
- Valid driving license.
- Service-level oriented.
- Strong communication and interpersonal skills.
- High school certificate or higher.
- Healthy and physically fit to fulfill assigned tasks.
