About the Role
Join a key position within the Consumer Trading team at the company, where you will be instrumental in bridging the gap between marketing and product. This role provides a unique opportunity to shape how millions of users discover and engage with our financial products. You'll be responsible for building a robust marketing product roadmap, defining standards for collaboration, and implementing strategies to enhance user acquisition and retention.
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The Opportunity
- Own the connective tissue between marketing and product at the company Consumer.
- Define the roadmap, intake model, and collaboration standards for marketing and product functions.
- Sit at the center of the acquisition funnel and drive meaningful growth through small conversion improvements.
- Unlock new acquisition channels by developing product surfaces for paid social, search, affiliates, and offline campaigns.
- Shape mobile acquisition efforts, including in-product social, creator partnerships, community engagement, and friend-referrals.
- Oversee the entire user lifecycle: attracting new users and engaging existing users to encourage return visits.
- Operate within a competitive consumer fintech landscape where effective conversion strategies and product quality are critical for success.
What You Bring
- Comprehensive ownership of the marketing product roadmap, enabling the transition from campaign ideas to executed product work.
- Designing and launching tailored campaign experiences across in-app and web journeys from multiple marketing channels (push notifications, email, social media, paid advertising).
- Enhance lifecycle messaging to ensure push and email communications are valuable rather than overwhelming.
- Manage incentives for new and returning users, including offers, referral programs, recurring deposits, and campaigns focused on earning.
- Utilize user psychology and strong UX principles to identify and address funnel leakage through experimental testing.
- Improve landing page performance and establish measurable foundations for paid and offline marketing channels.
- Collaborate with marketing, design, engineering, and data teams as the key point of ownership for growth enablement.
- Define and report on acquisition and reactivation metrics, including an honest assessment of experiment outcomes.
Contract and Travel Details
- Applications are accepted on an ongoing basis unless a specific deadline is stated in the job posting.
- Candidates are permitted to redact personal identifying information on resumes and are evaluated consistently regardless of background.
- We adhere to the San Francisco Fair Chance Ordinance when assessing candidates with criminal histories.
Our Commitment
We embrace a diversity of talents, backgrounds, contributions, and perspectives within our team. We hire based on merit and encourage applicants who may not meet every qualification but possess a strong passion or knowledge in crypto.
- Candidates may be asked to complete job-related skills or work-style assessments.
- As an equal opportunity employer, we are committed to a discrimination-free workplace, honoring all protected characteristics as defined by law.
