About the Role
The opportunity involves owning growth in viral, KOL- and creator-referred new transacting users (NTUs), setting aggressive targets, and developing systems that drive significant growth while hitting payback targets. You will be responsible for building products that encourage sharing, managing user journeys, improving acquisition economics, and validating measurement practices.
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Responsibilities
- Own growth in viral, KOL- and creator-referred new transacting users (NTUs) by setting aggressive NTU targets backed by a credible growth model and working to surpass them.
- Build sharing mechanisms that provide value, creating natural incentives for users to share product information without overly relying on aggressive incentives.
- Develop and manage the audience-to-customer journey, collaborating with onboarding and core product experience teams to facilitate smooth transitions from recommendations to actual transactions.
- Lead Consumer feature updates for the KOL Platform; establish the Consumer roadmap, implement features, and enhance measurement tools for usability.
- Develop tools for creators across the company's app and web, helping influencers translate their audiences into valuable new customers, whilst understanding their unique motivations.
- Manage acquisition costs and gross-margin payback against established targets, evaluating retention and revenue to guide future investments.
- Focus on increasing virality among new and returning users by testing improvements to conversion rates and the speed of sharing loops.
- Ensure trustworthy measurement practices; validate data, set hypotheses, and conduct tests to discern meaningful effects from random variations.
Requirements
- Demonstrated experience in building a product, tool, feature, or experience that successfully expanded beyond its initial audience, along with an explanation of its spread and your contribution.
- Proven track record of exceeding acquisition targets through referrals, product virality, or creator-led growth, supported with measurable results and your specific contributions.
- Strong growth product acumen with an understanding of sharing psychology and various user motivations, coupled with customer research experience.
- Ability to analyze user behavior independently using SQL and product analytics; competence in validating instrumentation and developing growth models.
- Experience with designing reliable experiments, interpreting data accurately, and understanding acquisition costs including retention and revenue metrics.
- Willingness to take senior ownership while executing hands-on strategies and prioritizing tasks autonomously, as well as utilizing AI and prototypes to build user experiences.
Nice to Haves
- Experience in developing self-service tools for creators or affiliates, as well as revenue-share systems.
- Background in consumer fintech, crypto, payments, or experience with financial promotions and fraud prevention.
- Proficiency in adapting growth strategies across different markets, cultures, and regulatory frameworks.
Contract Details
Unless a specific application deadline is stated, applications are accepted on an ongoing basis. Candidates may redact personal information related to age, date of birth, or educational details. All qualified applicants, including those with criminal histories, will be considered based on merit, following the San Francisco Fair Chance Ordinance.
Our Commitment
We celebrate diverse talents and backgrounds, promoting an inclusive environment. We encourage applications from individuals who may not meet all listed requirements that are passionate or knowledgeable about crypto. Job-related assessments will be part of the hiring process, evaluating relevant competencies. As an equal opportunity employer, we are committed to preventing discrimination in any form.
