About the Role
Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for the company. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all the company markets.
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Responsibilities
- Ideation of CRM campaigns around the customer lifecycle to meet business needs
- Coordination with Campaign Ops team for the launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop, etc.)
- Forecasting, aligning, and monitoring campaign spend and ensuring adherence to monthly, quarterly, and annual CRM budgets
- Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
- Creating visibility for local marketing teams on performance and cost evolution
- Formulation of data-backed hypotheses to optimize ROI from existing flows
Qualifications
- Bachelor's degree in marketing or equivalent, with a strong data focus.
- Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
- Excellent excel skills.
- Experience in working with CRM and campaign management tools like Braze or similar is a plus.
- Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
- Good time management skills.
- Fluency in written and spoken English. Arabic fluency is a plus
- Good interpersonal, communication, and presentation skills
- Proactive, responsible, attention to detail, and a good team player
