Sr. Specialist Marketing CRM

About the Role
Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for the company. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all the company markets.

Responsibilities

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for the launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop, etc.)
• Forecasting, aligning, and monitoring campaign spend and ensuring adherence to monthly, quarterly, and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data-backed hypotheses to optimize ROI from existing flows

Qualifications

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication, and presentation skills
• Proactive, responsible, attention to detail, and a good team player