About the Role
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We are seeking an experienced, data-driven growth marketer to help drive Quick Commerce (QC) success across eight countries on our platforms. The User Growth Marketing Senior Specialist will oversee the development, management, and execution of marketing campaigns that assist countries in adopting strategies to improve budget efficiency across all user lifecycles, while maintaining growth potential.
What’s on Your Plate?
- Campaign Lifecycle Management: Own each stage of the growth campaign lifecycle—ideation, execution, performance analysis, and iteration—ensuring continuous improvement with every cycle.
- CRM & Performance Marketing Ownership: Own the CRM and performance marketing strategy for the region, setting the direction across channels (push, email, SMS, paid social, programmatic, SEM, etc.). Ensure these channels work together as a coherent growth engine rather than in silos, while balancing channel-level strategy with overall budget efficiency and consistency of customer experience.
- Experimentation & Testing: Design and analyze A/B tests and experiments across campaigns and incentive strategies. Define hypotheses, success metrics, and minimum sample sizes. Interpret results and translate findings into actionable next steps.
- Marketing Strategy Support: Contribute to the development of regional marketing strategies by conducting market analysis, benchmarking, and building business cases for new opportunities. Help define the scope and gain cross-functional alignment on initiatives tailored to each country's growth stage.
- Incentive Strategy: Lead the consumer incentive efforts by developing and executing tailored strategies based on market trends, competitive dynamics, and customer segmentation.
- Data Analysis & Dashboards: Build, maintain, and interpret growth dashboards to inform campaign decisions and report on performance. Deep dive into data to uncover insights and translate them into clear recommendations for leadership and country teams.
- Operational Excellence: Design and implement scalable workflows for campaign execution, from brief to launch, that reduce manual effort and improve turnaround time. Build reusable templates, playbooks, and automation where possible to optimize the balance between growth impact and speed of delivery.
- Knowledge Management & Best Practices: Serve as the team's point of contact for evolving growth playbooks and best practices. Document changes, train cross-functional partners, and ensure new approaches are adopted in live campaigns.
What Did We Order?
- At least 5 years of professional experience, with a hands-on background in marketing channels, consulting, or finance.
- A passion for data and comfort with numbers, coupled with experience in quantitative data analysis, measurable insights, and experiments. Proficiency in SQL is a plus.
- Proven experience managing multiple marketing channels, with solid working knowledge of CRM and performance marketing channels and how they fit together in a full-funnel strategy.
- Demonstrated ability to build and optimize rigorous processes, find scalable solutions, and champion operational excellence.
- A customer-centric mindset, thriving in a fast-paced environment, and comfortable working with multiple stakeholders.
