We are looking for a senior, strategic and commercially minded account-based marketer, who will be responsible for defining and delivering marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts. The role of the Strategic Accounts, Enterprise Field Marketing Manager, Middle East will be to work closely with the sales team to identify target accounts and create personalised marketing campaigns to build awareness, drive penetration, and increase leads.
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Location
KAFD, Riyadh
Hours of Work
40 hours per week
Requirements
- Minimum 3 years in SaaS solution environment
- Proven experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor
- Previous experience developing, executing, and running events, webinars, partner marketing initiatives, customer engagement programs, online advertising, sponsorships, target account marketing, hospitality, and direct marketing campaigns
- Strong project management skills and experience, including managing external agencies
- Strong communication and interpersonal skills, including excellent writing skills
Key Responsibilities
- Working with sales teams to understand market needs and translate them into actionable programs, leveraging our EMEA and global programs
- Creating and executing multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts
- Researching specific industry sectors, organisations, and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle
- Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies for targeted accounts
- Developing positive relationships with account teams and customers
- Forecasting, measuring, and analysing the impact of programs on sales cycles; producing weekly reports and monthly dashboards to demonstrate campaign progress and region success
- Accountable for revenue and market share in the local market
What You Will Need to Succeed
- Understanding of the trends and issues facing marketers in the digital age
- Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages
- Experience in creating targeted programmes and tailored account-based marketing campaigns
- Ability to influence peers through collaborative working
- Viewed as a credible partner to sales
- Presents convincingly to executives, partners, and customers
